Kick-Ass Audio Breaks

Family + The Holidays = Drama!  Intern Adam Levine, who works each morning with Karson and Kennedy, MIX 104.1, Boston, had some drama with his family about the holidays.  How best to maximize his story?  Park his mother quietly on the hotline to surprise him as he told the story to see how the drama changes with both of them on the phone.

How did two Reynolds Group shows handle one of this week’s big topics, Powerball?  Jim and Kim, Fresh 102.7, New York got several people from the same office on the line, bought them a ticket, then made them recite a pledge to their boss on the show to resign the next day when they won the money.  Sean Henry, B103, Rockford, IL brought the sales guy in who put together the office pool together to figure out how the eleven people who pooled their money would split their winnings, which was eight dollars.  Both approaches to the hot topic were novel, unique, and well executed.