Kick-Ass Audio Breaks

The Indiana Pacers recently had auctions for new cheerleaders.  Kyle from Kyle and Rachel, Radio NOW 100.9, Indianapolis, decided to interview some of the potential cheerleaders. What to do?  In a brainstorm, I asked him what some of the stereotypes were for cheerleaders.  Kyle said “they’re dumb”.  So, he decided to ask them very hard science questions.  The twist is he gave them the answers so they came off the opposite of dumb.  The way this was done, it was quite obvious to listeners there was a set-up, which made it fun.

The content plot for J and Julian, B96, Chicago is “multiculturalism”.  Simply put, we have one of everything on this show, which is a direct reflection of P18-34 in a major city like Chicago. We leverage the ethnicity of the show to do different kind of content.  So, the Olympics was an easy putt for us.  Which is why we challenged each member of the team to learn the national anthem of the country of their heritage and sing it to the audience, as though they’d won gold. The audio below is a compilation of the breaks where we did it.  Here is the cast of the show singing the national anthems of China, Jamaica, Puerto Rico, and Poland.