Radio Show Content | Audio Breaks

KSON – John Gets a Tattoo, KHTH – Jonah is Adpoted

October 13, 2013

John & Tammy Stacey K & Jonah This week we’re going to talk about preserving the natural reaction. Oftentimes, you don’t want to share too much with your team off the air out of fear the best and most natural reaction will come in that conversation and it will be difficult to recreate. These are almost always gut calls the others involved will react better if they don’t know where the story is going. This takes chemistry and a trust that the people you’re telling will not only have a reaction, but will have a good one.

In the two audio segments below, John from John and Tammy, KSON, San Diego, calls his mother to tell her he committed the cardinal sin…he got a tattoo.

In the second clip, Jonah, from Stacey K and Jonah, HOT 101.7, Santa Rosa, CA admits to something very few know about him, that he’s adopted.

WNOU Rachel’s Trainer

October 6, 2013

Kyle & Rachel There’s nothing more fun than real life. That’s what listeners are most looking for when they turn on a morning show. They want to be around people like them, who can be honest in a fun way. At Kyle and Rachel, Radio NOW, Indianapolis, Rachel was having some “issues” with her personal trainer. Kyle wanted to hear the trainer’s take on the problems so they got him on the phone. One thing to note in this break – listen to all the drama. These moments of drama are what draw the listener in and gives the team its best chance to create humor.

KYGO What Are They Talking About

September 29, 2013

Ryno & Jackson Games on morning shows work best if people in cars listening can play along (it’s why “Wheel of Fortune” is America’s most popular game). Ryno and Jackson, KYGO, Denver play “What Are They Talking About” where they bleep the topic from audio of a celebrity on TV. The listener has to guess what they’re talking about. It sounds naughty but isn’t, and you don’t have to have seen the TV show to play along.

WNOU Kids Give Kim Kardashian Advice

September 22, 2013

Kyle & Rachel One way to create entertainment is to marry opposites. Kim Kardashian is about to get married, let’s get advice for her from cute kids. Ta-dah! Here’s a break from Kyle and Rachel, Radio Now, Indianapolis, where opposites are married perfectly to make people laugh.

WQYK Dave Heywood (Lady A) Interview

September 15, 2013

Dave & Veronica They say interviews in PPM don’t work, which is nonsense. Bad interviews don’t work but entertaining ones do. Dave and Veronica, WQYK, Tampa understand that when they do an interview, the person they’re talking to has an agenda – to sell something. Their agenda is to entertain the audience, which is what they do in this interview with Dave Heywood from Lady Antebellum.

Kick-Ass Audio Breaks

KSON – John Gets a Tattoo, KHTH – Jonah is Adpoted

WNOU Rachel’s Trainer

KYGO What Are They Talking About

WNOU Kids Give Kim Kardashian Advice

WQYK Dave Heywood (Lady A) Interview

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