Kick-Ass Audio Breaks

There’s nothing more fun than real life.  That’s what listeners are most looking for when they turn on a morning show.  They want to be around people like them, who can be honest in a fun way.  At Kyle and Rachel, Radio NOW, Indianapolis, Rachel was having some “issues” with her personal trainer.  Kyle wanted to hear the trainer’s take on the problems so they got him on the phone.  One thing to note in this break – listen to all the drama.  These moments of drama are what draw the listener in and gives the team its best chance to create humor.

One way to create entertainment is to marry opposites.  Kim Kardashian is about to get married, let’s get advice for her from cute kids.  Ta-dah!  Here’s a break from Kyle and Rachel, Radio Now, Indianapolis, where opposites are married perfectly to make people laugh.