For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
Nick’s Home Phone
While out on paternity leave, Nick Cannon from New York’s 92.3 NOW wanted to stay in touch with listeners. So he did something completely out of the ordinary. He gave listeners his home phone number, which he says he’ll answer when he’s there. Then to prove the number works to the skeptics in the studio, he dialed it and a very pregnant Mariah Carey answered. Now, all of New York has Nick’s home phone number, which is a nice was to create buzz. The audio is below so enjoy!
Cannon’s Questions
We do a feature each morning at 8:00 on Rollin’ with Nick Cannon, on New York’s 92.3 NOW called “Cannon’s Questions” where Nick Cannon calls someone and asks them a slew of silly questions. In the audio below, see what happens when an upset husband inserts himself into Nick’s feature.
Don’t Marry Him He’s Gay
What happens when you know the guy your sister is about to marry is gay? You try to get him to reveal it to his sister on your show. That’s what Mojo in the Morning on Channel 95.5, Detroit did. This is an excellent example of taking what was a standard phone topic and turning it into something people would talk about. It comes in three parts.
When the Intern Lies
Interns can be fun! What would you do if you suspected an intern lied to you? Here’s one from Karson & Kennedy at MIX 104.1, Boston. After an intern called in sick, they suspected the lie when reading her Facebook page from the evening before (lots and lots of drinking). So what did they do? The confronted her on the show about it, with her mother on the hotline! After everything was aired, their was penance to be paid to stay with the show. Listen and enjoy!
Bill Tafrow’s Driving Test
One of the on-going jokes on the Tiffany and Michael Morning Show on B101, Philadelphia is how bad a driver news guy Bill Tafrow is. So bad that we decided to test him publicly by setting up a narrative story arc over a couple of days to test him. Here are two breaks from that arc. The first is when Bill and the rest of the team get their written test results. The second break is audio from the next day when Bill goes out with a driving instructor, who grades him very poorly. These are terrific examples of character driven content. These are the kinds of things listeners identfy with and remember.