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Kick-Ass Audio Breaks

For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.

WQYK Calls Cracker Barrel for Thanksgiving

June 23, 2013

Dave & VeronicaThis break is a tad old, but highlights how things come alive when you add other elements to breaks.  Each year for Thanksgiving, Cledus, from Dave and Veronica, WQYK, Tampa, visits Cracker Barrel for Thanksgiving.  Pondering what Cracker Barrel is like for Thanksgiving, the team decided to call the restaurant Cledus actually visits every year with his daughter.  The result is an inquisitive team having a fun conversation with the waitress who answers the phone.  The team could’ve opted to just tell the story, but adding the call to the restaurant gave them stuff to work with in their effort to create a fun, memorable break.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2013-06-23 04:38:052013-06-23 04:38:05WQYK Calls Cracker Barrel for Thanksgiving

WPGC Jamie Is Cheating

June 16, 2013

The Pablo ShowWhat would you do if you felt your partner was cheating on you?  Pablo, at WPGC, Washington, told his cast and audience of this fear, and then decided to step out and call his girlfriend on the air to ask if she was.  There’s a curve ball in this narrative arc, so you’ll have to listen to the two breaks below.  Pablo did a great job intriguing the audience and hooking them to lean in to see how this dilemma played out.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2013-06-16 04:33:252013-06-16 04:33:25WPGC Jamie Is Cheating

WNOU Cheerleader Quiz on March Madness

June 9, 2013

Kyle & RachelThere might not be more fun than to quiz cheerleaders on things going on in the world.  With the stereotype that cheerleaders might not be completely in the loop on the news, Kyle and Rachel, Radio NOW, Indianapolis asked area cheerleaders about the recent March Madness tournament.  The only hitch was that the questions were very hard, and Kyle (obviously) gave them the answers so they came off as knowing more than the average sports fan.  The “conflict” inserted into this bit (planned, of course) made it very fun and very topical.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2013-06-09 04:28:092013-06-09 04:28:09WNOU Cheerleader Quiz on March Madness

KSON Trek or Trebek Audio

June 2, 2013

John & TammyOn a market visit a couple of weeks ago we came up with a fun game for John and Tammy, KSON, San Diego called “Trek or Trebek”.  They played an altered audio clip from either the old Star Trek TV show or Alex Trebek from Jeopardy.  The listener had to guess where it came from.  With Star Trek a hot movie right now, this was just dumb, silly fun!

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2013-06-02 04:55:042013-06-02 04:55:04KSON Trek or Trebek Audio

WQYK The Applebee’s Spot

May 26, 2013

Dave & VeronicaOne of the chief goals of any morning show is to make everything that they do entertaining. Talent get lots of endorsements.  While the wiggle room with a client can be narrow, Applebee’s lets Dave and Veronica on WQYK, Tampa have some fun.  By creating this humor, the commercial message is masked (making it more palatable for those who find commercial messages a tune out) and the client’s message comes screaming through more effectively. Not suggesting you handle live commercials this way as every client is different, but this one stands out.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2013-05-26 04:34:522013-05-26 04:34:52WQYK The Applebee’s Spot
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