Kick-Ass Audio Breaks

Are hairy chests back in vogue?  Jim and Kim, Fresh 102.7, New York City saw this survey and, targeting women, believed it was a good topic to interact about with the audience.  They also decided to talk with famous hairy chest celebrity Tom Selleck to get his take.  They actually had an interview already scheduled with Selleck and realized they could’ve used that time to let him sell his TV show or have fun with him around a topic more appealing to the broader female audience.  They chose the latter and put together this more entertaining content break.

One of the objectives for Reynolds Group shows is to secure an image that the audience feels their favorite morning show is just like them.  Each Monday on John and Tammy, KSON San Diego’s great morning show, we do a feature called “The Report Card”.  Predicated under the belief that the show talks about its spouses as part of our content, we give the spouses equal time to “grade” the co-host they’re married to on how they were as a husband or wife in the previous week.  Here is a terrific example of how we’re positioning John as the typical (good) husband, believing the audience will connect with him more deeply.