Radio Show Content | Audio Breaks

The BFL Practical Joke

March 6, 2010

Gene & Julie Each morning at 7:30, we play “Big Fat Liar” with the cast of Gene and Julie on KVIL, Dallas. This is a character building break, where we get to know the talent. Each tells a one sentence story about themselves, only one person is lying. The listener who correctly guesses who’s lying wins. Here’s one which shows the chemistry of the team. You always walk having had fun and having learned something about each member of the cast. It’s edited down from what aired, but you’ll get the sense of how it’s played and how these guys create laughter with it.

Mojo Makes Shannon Cry

February 25, 2010

Truly great radio, the kind that connects with the audience, is vulnerable. Listeners want to get to know the talent (the parts which position them as real). At Mojo in the Morning at Channel 95.5, Detroit, Shannon (the single 27-year old of the show) is considering getting a dog. Listen as the conversation evolves with Shannon admitting to the room how lonely she is being single, especially learning that her ex-fiance had a new girlfriend. Then, Shannon breaks down crying. This is brilliant radio because the wall between the talent and the listener is invisible. Think of how many other women identify and have empathy for this show character. The next break (right below on this page) was spent talking with listeners reacting to this.

Mojo Phone Reaction to Shannon Crying

February 25, 2010

Mojo in the Morning Here is phone reaction from the break above with listeners identifying with Shannon’s admission on Channel 95.5, Detroit that she was lonely and wanted a dog.

WBEB “Kids and the Super Bowl”

February 20, 2010

Tiffany & Michael On a female-targeted radio station, you can never go wrong with kids. Listen as Michael from the B101, Philadelphia morning show quizzes kids at his son’s school bus stop about the big “event” which was coming up that weekend (the Super Bowl). The kids are cute, create great laughter, and strategically position Michael as the “father” on the program!

B96: Your Olympic Gold Medal

February 16, 2010

J & Julian With the Olympics all over television now, J and Julian at B96, Chicago did a simple, yet quirky phone topic asking listeners, “If you could win Olympic gold in the one thing in life you do really well, what would you medal in?” These are fun, simple stories listeners tell. So much of great radio is creating humor from real life experiences. This one nails it.

Kick-Ass Audio Breaks

The BFL Practical Joke

Mojo Makes Shannon Cry

Mojo Phone Reaction to Shannon Crying

WBEB “Kids and the Super Bowl”

B96: Your Olympic Gold Medal

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