Kick-Ass Audio Breaks

Are you doing a Hollywood feature?  Of course you are.  Everyone does.  You know the audience can get whatever you’re telling them on their phones, right?  The win of these features comes when you share your take on whatever story you’re talking about.  What you have to say is character defining and makes it more unique.  So as you put the items together for that feature every day, make sure you’re on the biggest stories that morning (of course!), but truly focused on what your opinion is on all of it.  Because that’s when features like these come alive and get distinct enough to have value for your show.  When the new Tom Gun Maverick movie came out, it was a story for Kyle, Bryan, and Sarah, WRAL-FM, Raleigh.  Listen to how honest this is and how much more authentic the break was because they shared their feelings about Cruise.

The reason Jerry Seinfeld is a megastar is because he sees things we all see and he makes fun from his silly observations.  Enter the Ed Lover Morning Show, JAMS 104.3, Chicago.  Ed has the same sense of humor.  Here’s a simple break whose genesis is Ed wondering where the hell the word “charcuterie” comes from.  We’ve all enjoyed charcuterie boards.  Ed riffs on the word and, Jerry Seinfeld-like, we all nod in agreement and laugh at his observations.  What is your sense of humor?  Are you the observationalist?  The edgy person who mocks current events?  Are you the dad joke guy who laughs at rimshot punchlines?  Or maybe you’re like Jeff Foxworthy and make heady jokes out of everyday things people do.  Or your sense of humor is self-deprecating.  If you’re going to reinforce the authentic images of the show and continue to build humor images, it’s important to know your sense of humor so the show can reflect it.  If you ever met Ed Lover, this is who he is.  Which is why he’s so real.