Kick-Ass Audio Breaks

Many shows will do their big community service project before the end of the year.  It’s important to remember that you’re talking with two distinct groups of people when you do this:  those who will give and those who won’t.  The latter group is much bigger.  Your goal is to impact the images of those listeners by showing them your heart and humanity.  A yearly project for John and Tammy, KSON San Diego is their annual Food Fund where they ask listeners to donate canned goods to the local food bank.  It’s a tenured and very successful project for them.  Their fans always step up to help them reach their goal.  But with a nod to the latter group of those who won’t or can’t give and with the objective of impacting how those folks view the show, John did a goofy song this year called Show Us Your Cans.  It brought humor to the effort and helped the fundraiser operate on multiple levels emotionally.  The song and full break are below.

There are things that happen to cast members on a show that are indelibly memorable and highly connective.  Having a baby is one of them.  It’s so relatable to the audience and gives them a chance to cheer for that person.  We searched for many ways to announce the pending birth of Annie’s third baby on Foxx and Annie, WCBS-FM, New York City.  We felt the news to be large enough to do something bigger than just share it with the audience.  The unique idea we landed on was asking the audience what celebrity they might know who’d do it for us.  Our first pass was to get listeners involved in helping construct the ending.  All along, though, we had the celebrity chosen.  The program approached the iconic play-by-play guy for the Yankees, John Sterling, who gladly agreed.  Our job each day is to take our relatable topics and do them in a unique way.  This one’s an A+.