Radio Show Content | Audio Breaks

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York City with Will Aaron Rogers Come To My Wedding.

September 10, 2023

How do you meld two topics together that fuse character development with pop culture? Ask Karen Carson in the Morning with Johnny Minge and Intern Anthony, WNEW-FM, New York. Intern Anthony was to get married. We told the audience one of his high school friends dropped out of the reception because of Covid so there were two seats available at Table 8 with his cousins. The show decided to invite Aaron Rogers, who’s now playing for the NY Jets. To get listeners involved, they told them Anthony put a question in the invitation only Aaron would know and asked them to guess it. They said if Aaron didn’t accept, from those who guessed the right question (fish or meat?), one would take his place if his fiance said yes. Here’s a break of guesses and Anthony’s fiance saying no!

Mark and NeanderPaul, KSLX, Phoenix Dogs in Strollers

September 3, 2023

See what listeners don’t. Jerry Seinfeld made a career creating comedy from the small things he saw in life and then made us laugh around it. Did the gal on your first date move around everything in her salad on the plate before she picked up some of it with her fork? That’s observational humor. From observational humor, we get real life content, which helps you connect with the audience and prove you’re just like them. Which leads to Mark and NeanderPaul, KSLX, Phoenix. These guys excelled at seeing small stuff and making it big content when they were on the radio station. In this week’s segment, they go off on dogs in strollers, which leads to Mark telling a story about seeing at a restaurant a different kind of animal, also in a stroller.

George, Mo, and Erik, KILT-FM, Houston Charlie’s First Day at School

August 27, 2023

This week it’s all about character development. You’re in radio and can’t bring your kid to school on her first day in third grade. What to do? You could talk about it and listeners will relate to your struggles. Or, you can put your humanity on full display by calling your kid. On George, Mo, and Erik, KILT-FM, Houston, Erik has never taken his young daughter to school because he’s always been on-the-air. So they got Charlie on so Erik could talk with her as she heads off for day one. None of this content is revolutionary. But it is strategic. At the end of the break, what do you learn about how Erik is as a father? Listen to the very human interaction between them (and later when his wife comes on the show). You peek into their relationship and get a true sense of who Erik is as a person, dad, and husband. His humanity is on full display. There’s your big win in character development. It’s all about connection.

Logan and Sadie, WINK-FM, Ft. Myers, FL My All-Time Favorite Teacher

August 20, 2023

Our Monday Morning Free Idea this week is a simple one! With school going back in session everywhere over the next few weeks, reminisce on your favorite teachers. Who did you have while in school who had a lasting impact on how you turned out as an adult? With all the negativity in the world, this one is so easy. Grab that teacher, have them on, and tell them why they have stayed with you all these years. It’s positive content that will resonate with your fans. In the process, listeners will get to know you (great character development) and the teacher will tell fun stories about how you were as a student. Then flip things and let listeners tell you similar stories from their past. A great example of this comes from Logan and Sadie, WINK-FM, Ft. Myers, FL.

Hawkeye in the Morning, KSCS, Dallas Celebrates 35 Years

August 13, 2023

I’ve never been a big fan of talent sharing milestones on the air because I don’t think the audience cares. The one I hear a lot is “today’s my birthday!”. Think about how you react when a co-worker says that. You usually space out because it’s not about you. So I wonder why talent do that. There are exceptions to that rule if you focus on the audience. That’s when your milestone is huge (you might be a beloved talent) or if there is a true listener win. Such is the case with my friend, Hawkeye in the Morning, KSCS, Dallas, who just celebrated being on the station for 35 years. This is a milestone that works because he’s adored by the audience. Knowing there should be a listener win, too, his team created a story line to celebrate him by making a statue of Hawkeye they wanted to put outside the building. The problem is the building is owned by Mark Cuban, owner of the Dallas Mavericks. Here’s your listener benefit: they get Mark Cuban on to seek permission. They also get Dallas Cowboys icon Troy Aikman to call the show, too. Listen to both breaks as Hawkeye focuses on Cuban and Aikman who, in return, congratulate him. This is smart, listener-focused radio.

Kick-Ass Audio Breaks

Karen Carson with Johnny Minge and Intern Anthony, WNEW-FM, New York City with Will Aaron Rogers Come To My Wedding.

Mark and NeanderPaul, KSLX, Phoenix Dogs in Strollers

George, Mo, and Erik, KILT-FM, Houston Charlie’s First Day at School

Logan and Sadie, WINK-FM, Ft. Myers, FL My All-Time Favorite Teacher

Hawkeye in the Morning, KSCS, Dallas Celebrates 35 Years

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