Kick-Ass Audio Breaks

Here’s a reminder from George, Mo, and Erik, The Morning Bullpen, KILT-FM, Houston that when artists come on, they want to sell something.  Last week, country singer Lee Brice needed to sell some concert tickets, which is one of the reasons he did the interview with them.  Knowing that very few in their audience would buy tickets, the mission in talking with Lee was to create some fun.  It’s wonderful that Lee’s last name (Brice) rhymes with “price” so they did Lee Brice Price is Right.  This treatment has been done many times by all of us in morning radio.  Why this works better is because they chose quirky items related to Lee of things for sale they found on the internet.  Lee had to guess the price of items associated with him, which upped the fun factor.

This week’s audio proves several things:  first, the importance of being about the moment.  Great shows are about whatever is going on right now.  Second, taking advantage of your surroundings – there’s gold for content and characters all around you – just see it.  And presenting your content in a way where you own it.  The NFL season starts this week.  It’s a big topic for any market, whether you have a team or not, because listeners’ lifestyles are impacted.  Back in the day when I was working with Ty, Kelly, and Chuck, NASH FM’s syndicated country show from Nashville, we added a feature that took advantage of all the artists you’ll find all over that town, looking for their big break, called the Ten Minute Tune.  We partnered with a few who wrote well and had a sense of humor.  Each morning, we’d take calls from listeners suggesting a topic and the singer had ten minutes to come up with a song around that topic.  Here’s what happened with the the NFL draft, when it was a big topic after the season that year.