Kick-Ass Audio Breaks

You know what’s wonderful?  When a show preps so hard that breaks are mapped out.  Conversation on a show, especially around real life content, is good.  But chit chat without a purpose or destination can backfire on any show, accruing them a “talks too much” image.  Chris and the Crew, WPST, Trenton, NJ know the value of game plans.  Joe on the show bought a pizza for lunch and accidentally dropped it on floor at the radio station.  Did he pick it up and eat it?  That was the hook to get you through this week’s posted audio.  Listen to the design of this simple break.  They grab me with the question if Joe still ate the pizza.  There’s a caller quickly inside the break to stimulate that question.  They then place an Easter egg in the break (an unexpected moment) to add to the humor.  Before they engage people through their app and reveal what Joe did.  All the way around, this is an A+ break for content and execution.

Our yearly community service project on the Josie Dye Show with Carlin and Brent, Indie 88, Toronto is collecting socks for the homeless of that city.  This past year, our seventh doing it, the show raised its millionth pair of socks.  It’s a community service event designed to be very different from all the others you’ve heard.  We are always looking to present our ask of the audience in unique ways.  We acknowledge that our request needs to be framed as a story and as content to impact the images of the show by the larger group of fans who’ll never give us socks.  So this year, something different.  We asked each person on the show to call the most famous person in their phone’s contact list on-the-air to ask for their support and help collecting socks.  Josie’s most famous person is Eric Lindross, who played hockey in Canada.  To them, he’s a superstar, as is evidenced by Carlin and Brent’s reactions just talking with him.  Always be different in what you do.  Look for ways to be innovative so the break everyone hears is its most memorable.