Kick-Ass Audio Breaks

Let’s gather around the campfire and talk a little bit about character development.  Often, talent think anything they talk about defines them.  There are certain criteria all of this must pass to be effective:  you have to affirm a core character trait a typical listener can identify with, you must be honest, and it must come in story-form because we are a story-telling medium.  Then there’s this:  tell me about something that is happening in your life right now.  That real life content is the most authentic.  And it will be delivered much differently.  A story from years ago is minus the emotion you felt then (it’s a story being told from your head).  A story happening now lives in technicolor because I will feel it as you tell it.  Here’s a simple story as told on Logan and Sadie, WINK-FM, Ft. Myers.  Sadie getting a new umbrella is really an open for the meat of the break, Logan talking about his kid going off to college (the topics are tied together as you will hear).  This is simple, but you will leave feeling Logan and, if you’re a parent, connecting with his exasperation because you’ve lived it, too.  Because it’s happening now.

Want to win big with women?  Do lots of relationships content.  A new signature feature for us on Kyle, Bryan, and Sarah, WRAL-FM, Raleigh is called Love Him or List Him. Purposely playing off the HGTV show Love It or List It, this one works great as America re-opens and listeners get back to dating.  The simple thesis of this weekly feature is that a female listener comes on who’s had a date or two with a new person. The quirk is that she saw something or an odd thing happened which makes her wonder if she should continue seeing him (Love Him) or move on to the next person (List Him).  This is simple story-telling with a hook that is relatable and intriguing to other female listeners.  She comes on, lays out her challenge, and then you take calls, asking the audience what they would do in that instance.  The big win is that those calling with opinions probably have lived through it so you’ll get a lot of first-hand advice and stories.  Once you field a few calls, get that gal back on and tell her what the audience thinks she should do.  Here’s a version with a twist!