Kick-Ass Audio Breaks

There are simple ways to take the topic of sports and broaden it out to make it become a topic about relationships with a sports theme.  With our entering football season, you might find natural team allegiances are split in relationships.  Look for those inside a marriage and do a Spousal Sports Bet.  This is where he supports one team and she supports another (and hopefully his rival).  On the eve of that game, get both people in the relationship on and get them to make an odd bet (he wins: he doesn’t have to clean the kitchen for a week after dinner, she wins:  he gives her two spa treatments).  Focusing on the relationship allows you to talk about the game not from a position of X’s and O’s, but from how it impacts their relationship, which is quite relatable to everyone in your audience.  And yes, if you want to do this with your relationship it would be character development, but make sure you choose fun listeners, too, which will give you more to play with.  We did this at Koz and Jen, WTMX (101.9 The Mix), Chicago so you can hear the fun here.

When introducing a new cast member to the audience, it’s always most efficient and effective to do so with a regular feature the new person does – this will quickly define that talent and set their sense of humor for the audience.  It should not be their only contribution to the show, but highlighting this one thing will help them.  We recently added a new member to the team at The Big Dave Show, B105, Cincinnati.  Wanting to cover off the younger end of the demo, we chose Ashley, who’d been working in the sales department, who electrified the halls.  One of the ways in which we were not doing content was having fun with listeners on the streets.  So we added Out With Ashley as the feature that could both give us content in that style, and showcase Ashley’s very quick laugh and sense of humor.  She heads out on the streets (think Leno) to talk with Cincinnati residents about a variety of silly topics in a feature we’re calling Out With Ashley.  In the episode below, Ashley is talking to a few hair stylists she knows in something we’re calling Salon Confidential, where they trade fun stories about clients.