Radio Show Content | Audio Breaks

106.5 The Arch, St. Louis Brando Does Holiday Decorating

December 3, 2017

The audience requires us to build out breaks so they sparkle. Oftentimes when telling a personal story, it’s no more difficult than getting audio of the experience to help tell it. Brando, inside Spencer’s Neighborhood, 106.5, The Arch, St. Louis, did his usual holiday decorating, which meant getting on the roof to string some lights. Not content with just telling the story, the team got Brando’s wife on to add some drama and tension to it – Alex’s take on his efforts adds to the narrative. Also, always worried he’d fall off the roof, Brando recorded telling his daughter how to call 911 before he got on the ladder, which added more audio to the break. These moving parts positioned the break in truly HD quality, helping the audience see everything in their head so they could more easily imagine where he was and what it was like. This, in turn, made the break even more entertaining. Side note – this show does an amazing job getting to things, commencing with the storytelling quickly, and wrapping the break up before the audience bores. This happens because they have a game plan – no wasted moments respects the audience’s time and they’re rewarded with additional listens because of it.

AMP 103.7, Dallas Luckey Gets His Report Card

November 26, 2017

Considering most of your listeners spent time with their families over the holiday, it’s always fun to get a perspective of a show member by someone else in the family. Enter Producer Luckey, who is part of the team at Fast in the Morning on AMP 103.7, Dallas. The team regularly does character development by checking on the two main co-host’s spouses. That this show leans younger, it also means they can involve their producer, Luckey, who’s single – so they see if he’s been a good son by talking to his mother. Character development comes primarily two ways on any show. By you giving your honest take on the topics of the day (the audience will know if you’re faking a perspective). And by being vulnerable enough to let us into your life by the stories you tell. Luckey’s mom shoots the audience straight on how good he was as a son in the previous few days. Nathan and Sybil make every attempt to stir the pot for even better story-telling and character development. All around, a very strategic break!

KSLX, Phoenix Alice Cooper Flames Out

November 19, 2017

Shows need signature features – being known for something helps define the program and its sense of humor. Locked in features also cause appointments, resulting in more PPM meters. Mark and NeanderPaul, KSLX, Phoenix do the 30-Second Song Challenge each morning – it works because it’s fun, vicarious, and further aligns the show with the critical station music images that it’s the classic rock authority in the market. On occasion, doing something atypical with an established feature helps it stand out again. Which is why they got Alice Cooper, who runs a syndicated show on the station each evening, play the game. Listen as the iconic rock star fails miserably and flames out. Another moment which causes talk for the show and helps the feature cut through.

WTMX, Chicago He Gave Her Mountain Dew

November 12, 2017

In a recent article, Jerry Lee, the iconic owner of B101, Philadelphia, noted that one of the principles of engaging an audience is that relevancy drives a connection. We preach this all the time to shows – the more you tell stories where the listener can think, “Yup, me, too” you have a potential connection point to start or evolve a relationship. Koz and Jen, WTMX, Chicago, had one such moment (they actually have many!). Jen’s daughter came home after being out with her husband for an afternoon of errands. The kid was bouncing off the walls. Jen couldn’t figure out why, then her husband admitted he gave her a super-sized Mountain Dew. The daughter had never had so much caffeine and sugar. Boneheaded husband move! Which lead to a phone topic of moves your spouse made with the kids that didn’t work out (one father ate five gallons of ice cream with his kids for dinner when his wife was out). Relevancy drives connection. Sometimes it’s not rocket science! This might be simple storytelling, but it’s powerful, intimate, vulnerable radio.

AMP 103.3, Boston Is Apple Screwing With Us?

November 5, 2017

Apple releases its new iOS update and anyone with an old phone suffers the same problem: their phones don’t work as well. Enter The TJ Show, AMP 103.3, Boston, to address the issue. TJ believes that Apple is messing with us on purpose – so we’ll all get new phones. This show has a unique way of expressing what the audience is thinking in a fun way. Great shows have a good time with whatever the topics of the day are. With Apple’s release of new phones and a new iOS, TJ delves into the issue in a way generated from his perspective (a great starting point to help define you). Not only is this content on point (many in the audience is nodding “yea, I think that, too”), but TJ does this in a way that stands out. Listen for the content, his talk on the topic, and the production value which makes it sparkle.

Kick-Ass Audio Breaks

106.5 The Arch, St. Louis Brando Does Holiday Decorating

AMP 103.7, Dallas Luckey Gets His Report Card

KSLX, Phoenix Alice Cooper Flames Out

WTMX, Chicago He Gave Her Mountain Dew

AMP 103.3, Boston Is Apple Screwing With Us?

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