Radio Show Content | Audio Breaks

WFSX, Ft. Myers, FL Fire and Fury Promotion

January 14, 2018

Here’s an idea you can’t do. Because it probably doesn’t fit your brand. Drew Steele, 92.5 FOX News, Ft. Myers, FL is a conservative talk show host who recognizes that listeners don’t want to wake up and hear him pounding on the table all day, being angry at the Democrats. Drew has always been sensitive to the emotional needs of his audience at that time of day and recognizes that having fun with the topics that fit resonates more efficiently with his audience. The new book “Fire and Fury” is a top shelf topic with Drew’s conservative audience. From the perspective that there are a lot of holes within the stories of the book, Drew decided to actually put some holes in the book by spending the week giving away to listeners the chance to meet him at a gun range and shoot at the tome. You own topics by doing big things with them. This was an idea to cause talk amongst his listeners because it lived on the fringe and captured where his audience was emotionally about the topic. Here’s the promo that ran all week so they could get credit for doing it. You can see a video of it here from TV coverage.

WRAL-FM, Raleigh Alexa Reads Bryan’s Christmas List

January 7, 2018

One more Christmas bit! You must develop relevant topics to keep the audience’s attention. Everywhere we turn, we’re reminded that listeners reward digestible breaks of relevant content and them having something other than just conversation in the break provides additional reasons to stay emotional involved. Bryan Lord, on Two Men and a Mom, WRAL-FM, Raleigh, has a mother who requires a Christmas list each year. Becky (his mom) is always great on the show. After having been hounded, the team called Becky and Bryan had Alexa (his other mother!) read his crazy Christmas list to his real mom. Why does this break work? It’s the Topic + what you do with it that equals its stickiness. Christmas was relevant in December when they did this. Getting Bryan’s mom to come on added to it (because she’s entertaining) and then weaving their comedic list through Alexa makes it very topical and innovative. The Alexa voice plants an Easter egg In the bit, helping the show hold on to the listeners so they don’t get bored.

KSLX, Phoenix Going Back to Middle School

December 31, 2017

The first break of your show can be the most critical – they get you in a groove and help you wake up, so you can help listeners who tune in wake up. Mark and Neanderpaul, KSLX, Phoenix have a very simple, well-framed break in their show’s first half hour called “Middle School”. It’s a trivia-based game with questions centered around a topical news item, quizzing one listener for a prize. The questions are relevant and the goal is to have fun around an idea that is vicarious to all others just waking up or driving to work at that moment. Humor is created around the answers, thus serving the most important goal of laughter. PPM is a game of occasions so their locked in time creates yet another appointment for early risers.

WFSX, Ft. Myers The Twelve Days of Scandals

December 10, 2017

Every single show, regardless of format, needs to earn images to win. Even a show grounded in politics. Drew Steele, 92.5 FOX News, Ft. Myers, FL understands that, as people wake up and he shares with them news and views on the stories of the day from his politically right sensibilities, that nothing helps them cut through better than humor. There seems to be a slew of political scandals right now. Highlighting those from the Democrats and doing a produced piece called the Twelve Days of Scandals, using audio from President Trump and the media, is a winner for Drew’s politically conservative audience. They want to wake up and laugh around the topics of the day just like your audience. Here’s the produced piece so you can get a sense of how Drew gives the audience a good time around their values as they get the day going.

106.5 The Arch, St. Louis Brando Does Holiday Decorating

December 3, 2017

The audience requires us to build out breaks so they sparkle. Oftentimes when telling a personal story, it’s no more difficult than getting audio of the experience to help tell it. Brando, inside Spencer’s Neighborhood, 106.5, The Arch, St. Louis, did his usual holiday decorating, which meant getting on the roof to string some lights. Not content with just telling the story, the team got Brando’s wife on to add some drama and tension to it – Alex’s take on his efforts adds to the narrative. Also, always worried he’d fall off the roof, Brando recorded telling his daughter how to call 911 before he got on the ladder, which added more audio to the break. These moving parts positioned the break in truly HD quality, helping the audience see everything in their head so they could more easily imagine where he was and what it was like. This, in turn, made the break even more entertaining. Side note – this show does an amazing job getting to things, commencing with the storytelling quickly, and wrapping the break up before the audience bores. This happens because they have a game plan – no wasted moments respects the audience’s time and they’re rewarded with additional listens because of it.

Kick-Ass Audio Breaks

WFSX, Ft. Myers, FL Fire and Fury Promotion

WRAL-FM, Raleigh Alexa Reads Bryan’s Christmas List

KSLX, Phoenix Going Back to Middle School

WFSX, Ft. Myers The Twelve Days of Scandals

106.5 The Arch, St. Louis Brando Does Holiday Decorating

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