Radio Show Content | Audio Breaks

B105, Cincinnati Darren’s First Day at School

September 9, 2018

When telling a story, nothing beats getting at least one of the people in the story to come on the show to tell their part. We all know the value of telling stories on the air, right? Many shows feel as though they must tell every person’s perspective in the story. The Big Dave Show, B105, Cincinnati experienced the first day of school like everyone else. Instead of just talking about it, Dave called his house to chat with his kids about their first day. They sounded exactly like you’d expect as the team quizzed them. If Dave and the team had done the entire break without them, the break could have been very linear and not fun. Getting the kids on gave them something to play with, which is why it worked.

John and Tammy, KSON, San Diego My Ex Made Me a Millionaire

September 2, 2018

Odd ideas around the topics of the day cut through. One time when Mega Millions and Powerball were over a half-billion dollars and everyone was talking about it, John and Tammy, KSON, San Diego, decided to buy a ticket. Instead of the typical ideas of listeners choosing the numbers or one of the other ideas that’s been done before, we did My Ex Made Me a Millionaire by finding two people who are divorced and then they choose the numbers, with the promise that if they hit, they’d split the money. What’s fun about this is that they were on Topic of the Day content (a must for any show – the more tied into the Hot Topics you are, the more relevant and contemporary you are for your audience) and they inserted it into a relationship in dysfunction, which is always relatable to everyone.

Power 106, Los Angeles Cruz’s Mom Reads Krystal’s DMs

August 26, 2018

Take one part naughty DMs, add one part mom who is easily shocked and embarrassed, and you have the makings of a new feature where the most prudish mother of a cast member reads the raciest direct messages of another cast member. Enter The Cruz Show, Power 106, Los Angeles who developed the idea because cast member Krystal keeps getting highly suggestive messages from male listeners who follow her on social media. It’s one thing to just read them and out the guys. It’s an entirely different idea to have Cruz’s mom read them (without having seen them before) and allowing her to be shocked and react naturally. The goal is to connect and entertain. In one short break, this does that magnificently.

The TJ Show, AMP 103.3, Boston The Yank Prank

August 19, 2018

There might be no greater rivalry in sports than the Red Sox – Yankees. Boston is known for its sports and it’s a viable topic, even for stations targeting women. The key, always, is what you do with the topic. Just chatting about it or doing X’s and O’s won’t fly with most audiences, even listeners to sports radio. Each year when the match-up happens at Fenway, The TJ Show, AMP 103.3, Boston, does The Yank Prank where they head to the park to find Red Sox fans who’ve had a little too much to drink to record their enthusiasm for the team. They then ask that person to read a card, which at one point, becomes very pro-Yankees, just to see what the reaction is – and it’s usually quite funny once they understand their allegiance has changed. Listeners love payoffs and this twist hits every image: it’s fun, authentic, very innovative, and relevant for Boston audiences.

AMP 103.3, Boston Cardi B Does Nursery Rhymes

August 12, 2018

Cardi B has her baby and The TJ Show, AMP 103.3, Boston has a reply! As TJ always does, it’s both relatable and highly innovative. My friends at Coleman Insights talked this week in their blog about the three T’s of content: What is your topic, what treatment will you give it, and what will be its tone? We preach all the time to be on the biggest topics of the day, and doing something with them that both fits the show and is different for the market. TJ and his team do that here first with a highly known topic (Cardi B having her baby) that requires no effort to follow as she’s very familiar. Their treatment is to debut Cardi’s new “songs” (which are nursery rhymes). The tone is humor, which is the most important attribute because listeners wake up wanting to have a great time. Enjoy an excellent execution of Coleman’s three T’s of content.

Kick-Ass Audio Breaks

B105, Cincinnati Darren’s First Day at School

John and Tammy, KSON, San Diego My Ex Made Me a Millionaire

Power 106, Los Angeles Cruz’s Mom Reads Krystal’s DMs

The TJ Show, AMP 103.3, Boston The Yank Prank

AMP 103.3, Boston Cardi B Does Nursery Rhymes

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