Kick-Ass Audio Breaks

There is great character development when a cast member puts their parent on the show. Immediately, you become their kid (not a DJ or “radio personality”) because of the conversation. Always wanting to show his mischievous side, TJ from The TJ Show, AMP 103.3, Boston decided to send something inappropriate to his mother through Amazon.  Ever the craftsman, TJ understands what elements need to be in place to create compelling audio and a conversation with conflict that can be aired so the listener not only feels a part of the scenario, but is entertained in the process, wanting to hear how it will end.  Listen to not only what TJ concocts, but how he presents this.  The thesis of the conflict appears in the first 20 seconds of the break to hook you (the audience knows everything in the set up so they only need to focus on his mother’s reactions), the approach is novel and unique, you can relate to it, you want to know how it will be resolved, and how TJ uses FaceTime audio to advance the narrative.

Bring me there.  When you tell your story, make me feel like I am in the room with you.  We’ve all been in the predicament where we buy something from a vending machine and it gets stuck and does not release.  There was an suspended crunch bar in the kitchen vending machine and Stacey K and Jonah, HOT 101.7, Santa Rosa, CA were determined to set it free.  Only thing is, they had to wait for the vending machine guy to show up to do it.  Every effort to rock the machine to do so failed.  Recording the audio of the crunch bar’s liberation and then delivering it to the person who originally purchased it made me feel like I was there with them as the story was told on the air.  It also made the narrative funnier and more connective.