Kick-Ass Audio Breaks

You must be in the moment for content.  You must be in the moment for content.  You must be in the moment for content.  There – I said it three times so I must mean it.  We live in this pop culture world.  So much so that shows that win big own the topics of the day in a way their competitor cannot.  Ken Bone was the guy in the red sweater at the second presidential debate in St. Louis who asked the question about climate change.  Ken (or more importantly his red sweater) made for an internet sensation.  So…Spencer’s Neighborhood, 106.5 The Arch, St. Louis, tracked Ken down (he’s local) for an in-studio interview.  Inviting him into The Bone Zone, they talked with him about his debate appearance, but then had him read some tweets about himself, thus creating a fun moment, around a top of the day, that our competitors did not have.  What are you doing around those Hot Topics that’s unique to you?  This interview is an A+ all the way around.

When telling a personal experience story, consider in prep a new question that will improve the energy of the break by asking, if the story includes other people, if having them tell it with you makes it more whole.  Brando, on Spencer’s Neighborhood, 106.5, The Arch, St. Louis, had an exchange with his young son and wife which resulted in the kid commenting on who the boss was in the family.  Had the team just allowed Brando to tell the audience everything, including what his son and wife said, it would have been somewhat one-dimensional, devoid of a certain authenticity and energy as he was speaking for the other people in the story.  Not here.  The team appropriately had Brando’s son and wife on-the-air to recount their parts, thus making the story more organic and fun, creating great dimension to keep the audience engaged throughout.