Kick-Ass Audio Breaks

Before he “suspended” his campaign, Marco Rubio flirted with being a comedian by insulting the master of insults, Donald Trump.  A critical part of any personality-driven show is placing Easter eggs in the program.  These are little, unexpected (but planned) moments that keep those listening intrigued and paying attention.  Two Guys Named Chris, Rock 92, Greensboro, NC get this concept and excel at it.  Chatting about Rubio and wondering out loud if he had hired a joke writer, they magically moments later heard from the Florida senator, who regaled them with some of the one-liners recently written for his stump speech.  This was just before Rubio bailed from the race so it was in the moment.  Everyone knows this is a farce, which makes it even better.  Shows must have these little unpredictable moments built in to keep fans laughing and create an impression of unpredictability.  Enjoy the break with how they introduced the topic and walked to the moment when “Rubio” called in.

Why gab on-the-air about The Kardashians for the zillionth time when you can birth a baby?  Brando and his wife, from Spencer’s Neighborhood, 106.5 The Arch, St. Louis, were about to have another child.  The absolute best radio you can do is something no one else would think about.  Brando and his wife consented to the baby being born live on the show.  Imagine as you listen to this audio what every listener is doing.  Especially women.  They’re leaning in, listening, like they’re there.  This one break, as expected, was clicked and shared way more than the others on the station website, even getting exposure from other websites because of how emotional and unique it was.  This is excellent radio because it’s emotive, one-of-a-kind, highly sticky, and defines both the cast member central to it and the humanity of the program.