Kick-Ass Audio Breaks

The goal each morning is to be silly and fun in a way that reflects your brand and your program’s collective sense-of-humor.  The Big Dave Show, B105, Cincinnati has a highly opinionated, terrifically goofy listener who always calls that they’ve turned into a recurring character for Halloween in a feature called What Would Scarecrow Do?  Listeners call with their Halloween costume dilemma and Scarecrow has at it.  With the tension of the presidential race and the world, your audience is looking for a respite from the stresses of life.  Humor cures anxiety and there is lots of it.  This show (Big Dave, Chelsie, and Statt) are picking up a CMA Award this week in Nashville for the Best Large Market Show (exceptionally proud, it’s very deserved).  This goofy audio is a four-minute break from the world, which is exactly what the doctor ordered.  You’ll love the jingle.

You must be in the moment for content.  You must be in the moment for content.  You must be in the moment for content.  There – I said it three times so I must mean it.  We live in this pop culture world.  So much so that shows that win big own the topics of the day in a way their competitor cannot.  Ken Bone was the guy in the red sweater at the second presidential debate in St. Louis who asked the question about climate change.  Ken (or more importantly his red sweater) made for an internet sensation.  So…Spencer’s Neighborhood, 106.5 The Arch, St. Louis, tracked Ken down (he’s local) for an in-studio interview.  Inviting him into The Bone Zone, they talked with him about his debate appearance, but then had him read some tweets about himself, thus creating a fun moment, around a top of the day, that our competitors did not have.  What are you doing around those Hot Topics that’s unique to you?  This interview is an A+ all the way around.