Kick-Ass Audio Breaks

Here’s an odd concept:  take a conservative talk show host and help the audience see how fun he is.  That’s what we’re doing on Daybreak with Drew Steele on FOX 92.5, Ft. Myers, FL.  The conservative talk show landscape is very cluttered with angry hosts pounding the table on issues.  Drew is different.  He has total knowledge and absolute formed conservative opinions of the topics of the day.  But he showcases them through his sense of humor.  Conflict creates entertainment and there are times Drew gets calls from people he deems off-point or odd.  That’s when he takes a respite from the caller to “gather himself”.  Here’s an example – imagine as you listen to this the reaction from people tuning in.  They’re laughing, along with Drew, and then are more open to his opinion.  People want to laugh on their way to work, which is why this approach so fits his morning show.

So Hillary Clinton agrees to come on your show to look for votes, considering your state’s primary is that day.  Great score, right?  If you’re Mojo in the Morning, Channel 95.5, Detroit, you know that just getting her isn’t enough.  First the question of what you’ll talk with her about (don’t do policy…it’s not your brand and something everyone else would do).  Then ask:  what can we do with our one shot at a potential presidential candidate no one else will do.  What can we weave into this interview that’ll entertain our audience (and drive the PD of our competitor crazy because we thought of it)?  Enter Eric Harthen, who surprises Hillary with his imitations of Bill Clinton and Donald Trump.  Everyone is in on the joke dso it doesn’t come off as fake.  Listen as the show changes Hillary the Politician to Hillary the Human Being.  If you were a listener and heard this break, would you leave talking about it?  You bet you would.  Audio of the full break is below, as well as video of Eric doing his voices during the interview.