I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
No standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]
Just before Thanksgiving I had surgery. A few weeks ago, I got together with some non-radio friends, and one asked how I was doing. Thirty seconds into my update, the other person interrupted and proceeded to tell me, over the course of several minutes, about his last three surgeries. The focus never came back to […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2022-01-03 12:40:392022-01-03 12:57:54What Kind of Conversationalist Are You?
We’re Gonna Need Better Prizes
I worked with a show many years ago that was, to put it politely, “ratings-challenged”. The program director and I knew the issues were rooted in relevance of content, not being local enough, and a lack of unique treatment of those content choices to stand out. But what we do is people management so we’d […]
Great Shows Don’t Happen by Accident
No standout show or talent in radio got there by guessing at it. The Ryan Seacrests and Howard Sterns of our industry ascended to iconic status (iconic: great ratings, tons of revenue) because there was a strategic process in place to get there. Does your show have one? More importantly, do your talent have the […]
What Kind of Conversationalist Are You?
Just before Thanksgiving I had surgery. A few weeks ago, I got together with some non-radio friends, and one asked how I was doing. Thirty seconds into my update, the other person interrupted and proceeded to tell me, over the course of several minutes, about his last three surgeries. The focus never came back to […]