Radio is one of the best mediums to tell a story because we can paint pictures with words, tone, and emotion. Want to truly understand the value of telling a story? Tell one well to listeners and stop halfway. They’ll ask that you finish it. They won’t if you cough out facts, figures, metrics, and lists. That’s the power of stories. In this segment on MOJO in the Morning, Channel 95.5, Detroit, Rachel tells a story about waiting on line at a retail establishment. Her story has wonderful twists and turns, totally defines her, and is exceptionally captivating. Mojo also finds way to involve listeners in the process, making this short break have multiple dimensions to keep those just tuning in completely engaged.
Terrific radio is story-based. Tell yours, then ask the listeners to their theirs. Stories are relatable and have twists and turns and moments of unpredictability that draw listeners in. In this simple break of phones, Mojo in the Morning, Channel 95.5, Detroit asked listeners what they learned about a happy couple from a best man.
It was 100 degrees in town this week and Mojo in the Morning, Channel 95.5, Detroit talked about it. Here’s a storyline very well constructed to get listeners to hang on for resolution. They received a call from an air conditioning repairman who talked about how busy he’s been. He tells them this story about how, when fixing someone’s unit, a neighbor who can’t get hers fixed approaches him and offers him sex if he’ll take care of things. Instead of finding out if he accepted the offer after he tells his story, Mojo asks listeners what they thought he did, before the guy tells all. These two segments below were separated by a stop set and some music.
Here’s a new feature we’ve recently added to Mojo in the Morning on Channel 95.5, Detroit. It’s called “Five Lies to Tell Your Mom”. We concoct a story with five lies in it, then have the listener call their mother to offer up the story as true. It’s rife with conflict, especially when the mom reacts to some of the crazier elements of the story we make up. This bit is like an updated version of the typical prank call. It’s lots of work (reach out and I will tell you how it’s done), but well worth it.
Like many shows, Mojo in the Morning on Channel 95.5 plays some throw back music each Friday. Besides playing the tunes, the team also plays the “Throw Back, Throw Down” game. Listeners choose a show member to play on their behalf. Mojo then plays the first second of a throw back song. The first show member to buzz in and identify the song wins a point for the listener en-route to a prize. It’s lots of fun and you really get the playful chemistry of this team.
What happens when you’re grounded for the summer? The best radio is a reflection of real life. Nick is an 11-year old kid in Detroit who got grounded for the summer. Following the drama (something reality TV shows do quite well) is very memorable and fun. That’s why Mojo in the Morning on Channel 95.5, Detroit “adopted” Nick and is following his exploits.
We just added a new weekly benchmark to Mojo in the Morning on Channel 95.5, Detroit called “Five Lies To Tell Your Mom”. The show concocts a story with five plausible lies a listener must tell her mother, just to see how mom reacts.
What happens when you know the guy your sister is about to marry is gay? You try to get him to reveal it to his sister on your show. That’s what Mojo in the Morning on Channel 95.5, Detroit did. This is an excellent example of taking what was a standard phone topic and turning it into something people would talk about. It comes in three parts.
What could be more fun than having a cast member’s grandmother sing the hooks to popular hits as listeners vie to win prizes by naming the artist and title of the songs? On Mojo in the Morning on Channel 95.5, Detroit, Shannon’s grandmother accepts the task. Marrying the two concepts works to make laughter. Listen to this segment called “Shanny’s Granny” and hear how they use all of the audio to have fun.
Here is a break from Mojo in the Morning on Channel 95.5, Detroit that is masterfully designed to play well in PPM. Not because if its length (it’s about 8 minutes long) but because of four “pivot points” the team created inside the break. A “pivot point” is where something is said or happens that says to listeners who might have grown bored with the break that they should pay attention because the next 60 seconds will be interesting. The break is about a show intern who’s dating someone younger than him. Listen for these “pivot points”: when Mojo calls him “Intern Mark Sanchez”, when the actual age of the girlfriend is revealed, when the first caller says the words “child molester”, and when the intern’s mother calls in. Every single one of these “lean in moments” was created by the team and did not happen by chance. That’s what prep does for you!