The Pothole of Pennies
With all the talk of no longer making pennies, here’s one you can plan on once winter is over in your market. Find a big pothole somewhere in the metro. Let listeners guess how many pennies will fit in that pothole until it’s filled. It’s great social engagement for a week, then go do it, with a video you can release once done. Maybe get the mayor on, too, to get the pothole filled properly when you’re done.