Kick-Ass Audio Breaks

It’s an added benefit when benchmarks are so strategic they define a cast member.  Logan and Sadie, WINK-FM, Ft. Myers, FL spend part of their week talking about their significant others on the show.  That’s part of being vulnerable to define who you are.  We decided to flip that script.  Every Monday, Logan’s wife comes on to grade him as a husband based from the weekend.  Did he not finish chores around the house?  Did he take his wife out for dinner?  What happened in their relationship over the weekend, from his wife’s perspective, that gives her equal time and further humanizes him?  She tells the stories and attaches a letter grade.  Thus making it very relatable to our female base, with many being envious to do it, too.  In this version, he gets an “A”.  But the real fireworks happen when he doesn’t.  This is strategic character development wrapped into a weekly benchmark.

Upon launch, an important thing in character develop is to put out larger things about your persona most of the listeners can connect with first.  You have kids, I have kids, let’s be friends.  You’re married, I’m married, let’s talk.  You like sports or have pets, I like sports or have pets and we can vibe.  But what happens when you’ve been around a while?  Well, much like in real life, the longer you know someone, the better you get to know them and that, usually, is around something that would be fringe at the start.  Such is the case with Morning Magic, Magic 106.7, Boston.  David, Sue, and Kendra are very well known by the audience.  Time to reveal something quirkier, but deeper.  How many spices does David, the cook, have?  How big is Sue’s mudroom?  How many receipts are stuffed into Kendra’s purse?  We learn about each other in stages.  So should the audience about you.  Deal with the macro or bigger qualities first.  Then, over years, go deeper.