by Steve Reynolds | March 29, 2020 | Audio |
To truly resonate with the audience, we must understand where they are emotionally. We need to really connect with where their lives are in the middle of the coronoavirus crisis. In many respects, that’s easy if you have a life like them. Worlds get smaller... by Steve Reynolds | March 22, 2020 | Audio |
With Tom Brady now leaving the New England Patriots, let’s revisit this theme day done by The TJ Show, AMP 103.3, Boston from the beginning of the season when the Pats started playing in the fall. Knowing the power of Tom Brady as a celebrity and the necessity... by Steve Reynolds | March 15, 2020 | Audio |
Here’s a break I bet you can’t do. When there is a topic as large as the coronavirus leaning on shows, it’s more important now than ever to remember two things: how listeners use us (the average P1 comes in twice per week for no longer than fifteen... by Steve Reynolds | March 8, 2020 | Audio |
High level performers can creatively bring two Hot Topics together for presentation. Enter Two Men and a Mom, WRAL-FM, Raleigh who recognized something must be done with girl scout cookie sales, given they’re hanging out at the entrance to every grocery store.... by Steve Reynolds | February 23, 2020 | Audio |
It’s important to understand and own a brand of humor – and one that is reflective of the cast on the show. Where Gallagher smashes watermelons and Chris Rock focuses on black culture and Jerry Seinfeld is the great observationalist, what is your brand of... by Steve Reynolds | February 16, 2020 | Audio |
Back when I was on the air, our station consultant impressed upon me how important it was that I love the same TV shows as the audience. So he suggested that I gush about Melrose Place and Beverly Hills 90210 each week. We know that that’s bullshit, right? ...