WIL, St. Louis Kane Brown Will You Hug Me?

We all understand the value of story-telling to engage listeners.  Stories are important to define the show and its cast and have elements inside that draw listeners in.  What is a great song, if it isn’t a story, right?  There was a local Kane Brown concert in...

WTMX, Chicago Late to His Own Wedding

Phone calls from listeners are standard fare and an easy and effective way to tell stories and create fun, engaging, relatable content.  Where do yours come from?  Some shows pull their phone topics from prep sheets and then tie their stories into the generic,...

FLY 98.5, Ft. Myers Playboy.com is Getting Sued

There are two universal topics that always work on any show, regardless of format:  relationships and sex talk.  A story that caught the attention of Jason and Michelle, FLY 98.5, Ft. Myers, FL was that Playboy.com is being sued by a blind person for discrimination. ...

WDRV, Chicago Two Minutes With Our Wives

Knowing we cannot be reliant alone for male listenership for a classic rock station in market number three, we crafted a feature for Sherman and Tingle, WDRV (The Drive), Chicago called Two Minutes With Our Wives to get more women to connect with the show and its...

1065 The Arch, St. Louis Kick Ass Chick

Running in the opposite direction is a smart strategy sometimes.  Our job is to separate ourselves from everything else on the dial.  This is why we talk so often about the importance of doing things with the topics of the day and in your content breaks to accomplish...
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