KSON, San Diego Being In The Moment

If I were to take an hour of today’s show and play it in two weeks, would it feel old and dated?  If so, that’s a good sign that your content choices were “of the moment”.  That you were so tapped into what’s going on right now, you...

WTMX, Chicago My Husband Is a Cheapskate

Breaks can’t be linear – you cannot have one point-of-conflict and mine that for several minutes.  The best evaluated breaks are ones with a focused thesis, but also with elements inside that are more than conversation which feed the central narrative.  In...

AMP 103.3, Boston Vanessa and the Girl Scouts

Drama drives great breaks.  Minus some level of drama (conflict), breaks will just sit there and never engage the audience.  It’s drama that draws in listeners, makes them feel something, forces them to take sides, and makes the content and story you’re...

WTIC-FM, Hartford The Robo-Crank

Who’s not getting robocalls on their cell phones?  Time to turn the tables.  Gary Craig, WTIC-FM, Hartford is a legend and, in part, built his show around Crank Calls.  So doing a robo-crank perfectly fits his program.  Gary downloaded a new app called Robo...

WFSX/FOX News 92.5, Ft. Myers What About Trump

We preach on these pages that the most important thing you can do to win is earn images – it’s the long ball play to gain success.  Shows that have them win, shows that don’t lose.  There are four critical images to earn that help you build reasons...

KSLZ, Phoenix Who Was Fonzie’s Girlfriend?

There are ways of doing political content without doing politics.  You just have to figure out how to insert pop culture into it.  Vice President Mike Pence was coming to town to do a few speeches and fundraise.  Mark and NeanderPaul, KSLX, Phoenix decided to test...
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