KSLX, Phoenix First Hand on Scooters

One of the more resonate qualities of the great show Mark and NeanderPaul, KSLX Phoenix is the guys reflect the values of the target audience (adult men).  We regularly joke that we’re all “men of a certain age and part of the ‘get off my lawn’...

Indie 88, Toronto Your Parents and Sex

Creating discomfort when doing content is one way to make the break memorable.  Adding in sex or nudity also gets the attention of the audience (if that tactic fits your brand).  As a weekly Valentine’s Day feature a few weeks ago, The Josie Dye Show, Indie 88,...

WRAL-FM, Raleigh The K&W Casanova

Don’t tell me about what you have to give out – tell me HOW you’re giving it out.  A client offered roses for Valentines Day to Two Men and a Mom, WRAL-FM, Raleigh.  A good prize for the holiday, right?  The win for 100% of the audience comes in how...

AMP 103.3, Boston Corrine the Hot Mess Express

When you use ancillary characters on a show, naming them in a descriptive way helps the audience understand their purpose or position on your program.  The TJ Show, AMP 103.3, Boston regularly uses the other air talent on the radio station as a way to reflect its...

MIX 104.1, Boston Having Fun With the News

What’s the purpose of doing a news feature on your show, and where are the wins?  Somewhere in your market is a credible radio news source.  Listeners do not come to you for news.  That doesn’t mean you shouldn’t offer an information segment –...

Magic 106.7, Boston Truth Be Told

Playing the occasional game on a show is a good thing.  It’s even better when it has two elements:  it’s vicarious (listeners can play along in the car as they’re driving to work) and it’s strategic (its purpose is to have fun, earn another...
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