Let me into your life, let me learn about your relationship. One of the great attributes of the TV show “Everybody Loves Raymond” was how Ray could never do anything right. This is a thread through Sean and Michelle, B103, Rockford, IL (not because we’re copying the TV show, but because it’s true in Sean’s relationship with Amy, his wife). Sean has no issue being real and vulnerable. That’s one thing to learn from this audio. The other is how smart the show is in getting his wife on to participate in the story-telling, allowing Sean to be himself and for Michelle to have the most natural of reactions. Without Amy involved in telling this story, it sits flat. Having her on with the team makes it come alive.
Archive for month: January, 2015
With the not-so-shocking news that SkyMall is headed to bankruptcy court, it’s time to do your part in saving the company whose catalog kept us occupied on so many airplane trips. Find the three least expensive, silliest items in SkyMall. Ask listeners which one you should buy, learn a lot about that product, then craft a major, over-the-top giveaway on the morning show to give it to a lucky listener. The dorkier the item and the bigger way in which you give it out will make it cut through.
Tell stories. That’s central to great radio. Not lists or surveys or generic content listeners can’t emotionally engage with. What listeners of all ages respond to is hearing compelling stories with drama, conflict, and twists and turns. Dave McKay from Dave and Veronica, WQYK, Tampa has experiences in life and effortlessly shares them with the audience that define him, communicate his humanity, and engage people so they care about him. The audience cares about the show as a result of this team’s ability to tell stories. Here’s one, as an example, of terrific story-telling to accomplish all those goals.
Who isn’t tired of the Rob Lowe commercials for Direct TV? If you are, why not put together (with help from listeners) some Rob Lowes they’d never do? A starter list: overly political Rob Lowe, uber-religious Rob Lowe, tourrettes Rob Lowe, I drink bath water Rob Lowe, and I once made a good movie Rob Lowe. Thanks to Kris Rochester of Tony and Kris for this idea.
One very critical element to crafting a successful break is to engage elements in story-telling where the listener feels like they were there when it’s told. Stacey K & Jonah, Hot 101.7, Santa Rosa, CA recently heard that a salesperson at the radio station was on the phone with a worker at a local jewelry store as it was being robbed. They had two options: tell the sales person’s story based on what they heard. Or get the sales person to come on and gather the details by asking the right questions. Having the person on repositions the story in the first person and is much more emotional where all the talent had to do is ask the right questions to probe the story and react naturally.
The new year brings increases in the work salary of some of your listeners. Head off on a two-day mission to find one worthy kid in the audience, get to know him or her, then engage the parents on the show to negotiate a raise in the kid’s allowance. Bartering for an increase would be fun to listen to if you choose the right kid. Codify the raise by also getting a lawyer to draw up a document both kid and parents can sign in the studio to wrap things up.