Archive for month: November, 2016
Audio helps you tell a story. When planning your breaks, part of the prep process should be to see if audio exists to help place your commentary and observations in context (i.e. when talking about something you saw on TV, that audio helps bring in those who didn’t see the show – which is a majority of those listening). Likewise, ask what audio might exist that will heighten the entertainment factor of the break. Rob and Joss, Froggy, 92.9, Santa Rosa, CA got into a discussion of Joss’s love of holiday decorating and the topic of her mother came up. The team is also a couple, which the audience knows, which gives Rob license to have fun with Joss’s mother in the conversation. Here, but briefly, Rob uses the wicked witch of the west music from The Wizard of Oz solely to put more energy and laughter in the break, thus helping the story-telling and creating more fun.
The turkey was delicious but it didn’t baste long enough. If you know what I mean. Grandma kept picking at the pie after dinner. If you know what I mean. That phrase – if you know what I mean – when added to the end of almost any sentence, makes it sound suggestive and sexual. Sounds like you have a new feature for your show. If you know what I mean…
Self-deprecating humor is a huge attribute to get the audience to root for you. David Letterman and Howard Stern, in part, built their empires on the persona that they weren’t good enough, smart enough, or funny enough to be popular. That made them even more authentic and positioned them as the kind of personalities you root for because they are confident and comfortable enough to make fun of themselves. Here’s an idea you can bank for next Halloween. The Cruz Show, Power 106, Los Angeles, showed kids pictures of the cast and asked them which person on the program was so ugly, they didn’t need a Halloween mask. Kids have no filter and, as you know, are brutally honest. What comes (towards the end of this short break below) are funny reactions that endear the audience to each cast member as they’re chosen.
Two mannequin challenge ideas: do one with pets if you can get them to stay still. The other is to get a boatload of turkeys from the grocery store and do a Thanksgiving mannequin challenge where the turkeys don’t move (which, of course, they won’t because they’re all dead and in packages).
Somewhere in your audience, someone is hosting Thanksgiving for the very first time this year. Find that person and let that story live on your show by finding them expert help with the cooking each day to knock it out of the park for their guests. The payoff comes the Monday after the holiday weekend when you have them on, with some of their guests, to critique the day.
We control how people feel about our brand. It’s in our power, based on how we do our content, to communicate the vibe and emotion listeners leave with. After the Trump win, The Cruz Show, Power 106, Los Angeles, processed very carefully if they wanted their fans to hear a break the morning after the election unhappy and with despair or hopeful, despite the election not going their way as a radio station targeting Hispanics listeners. They had the power to be negative or lack hope. They went in the opposite direction taking calls, even from Hispanic Trump fans, to let people know their voice is heard on the show even if they disagree and that, most importantly, they wanted them to be positive. In controlling the emotion, as expressly shown and and stated in this break, they leave their P1s with a message that ultimately builds who they are as people. This is strategically created radio.
Here’s a new game you can play called “Real Stat or F-That”. This one comes compliments from Brent, Indie 88, Toronto, who goes out on the street loaded with real, but weird statistics on things and a few made up (but plausible). You must guess three of five right to win. This is viable for a street feature or on the phones with a listener.