WQYK The Mayor Does Thriller
To thrive, personality shows must affirm images. The four critical images are those of humor, authenticity, innovation, and relevance. Here’s a terrific break from Dave and Veronica, WQYK, Tampa, which tackles all four, and very successfully. Dave showed up at a town hall meeting with the mayor of St. Petersburg. Going last, he asked the mayor, unexpectedly, to read the Vincent Price poem at the end of Michael Jackson’s “Thriller”. This took both the mayor and the room (who were complaining about red lights and poor roads) totally by surprise. The mayor, seeing the opportunity, did it, with all having had a good time. There was danger involved in how Dave set this up, as he thought he’d get kicked out of the room. But the exact opposite happened and the show got a great break, loaded with the four images noted above, producing an experience for those listening that was exceptional satisfying.
Best breaks of the week go to Kyle and Rachel, Radio NOW, Indianapolis. This shows that from the smallest of comments, great ideas can emerge if you just listen for them. On a conference call last week, Bryan Lord (a cast member) said, in casual conversation, that one of the things he hates about hooking up for sex was what his butt looked like when he got out of bed, especially if the gal stared at him. He hates his ass. Seizing on that small comment, we came up with an idea for Bryan to take a selfie of his ass in the bathroom, which was texted to some female listeners in the moment, who came on to critique Bryan’s behind. We created intrigue, which then pushed listeners to the web to see what it looked like. That partial nudity was involved helped the bit. Here are the three breaks and how it evolved on-air. Quite entertaining for those just listening.
A major effort of morning radio is positioning each person on the show as though they’re just like those listening. Recently, Ryno, from Ryno and Tracy, KYGO, Denver, took a few days off to attend a high school reunion. He could’ve just talked about it on the air. Instead, Tracy surprised him by getting on some classmates Ryno hadn’t talked to in quite some time. What’s wonderful about this break is that he had no idea so his reaction was very spontaneous. This added to the entertainment quotient and energy of the break for the audience who were just eavesdropping and reminiscing about their school reunions.
This week’s post is all about seizing the moment. Having heard that a lost wedding ring was found at a Jason Aldean concert, John and Tammy, KSON, San Diego went into action to find the person who belonged to the ring. The most universal content topic for your show is relationships. John shared the story of losing his to provide character development and a connection point. Then, using the show, they found the guy who lost the ring and brought all the elements together. This is terrific because it’s real life and unique radio you won’t find in a prep service. Here are two breaks – one where they talked to the person who found the ring and the other a conversation with the guy who actually lost it.
This could be my favorite bit of the week. Producer Mike at Karson and Kennedy, MIX 104.1, Boston was feeling the new iPhone buzz this week so he married the Hot Topic with a fun, innovative idea. He showed various groups of people (young, old, kids) his iPad and claimed it was the iPhone 6 Plus. Their reactions were priceless. Our goal in developing entertaining content is to do things like this which are real, fun, and result in the audience pausing their life for a few moments to have a good time. This did that.
Tell me a story. And one with conflict. And throw in that it has to be relatable. In other words, there must be a fair chance listeners could see themselves in it. Sean and Michelle, B103, Rockford, IL lead the most normal of lives. Sean’s wife, Amy, said they would not buy a new lawnmower after theirs broke. Instead, Amy found an old push mower on the side of the road and did the lawn with it. Here’s a fun story, with Amy telling most of it (with commentary by Sean) which is really reflective of real life and laughter.
When you’re conceiving an idea, think opposites. In brainstorming sessions, ask “what is the opposite of this?” Going 180-degrees lends conflict to ideas, and instantly puts an emotional reaction into the presentation. Your topic choice is critical to the success of a break. The application you bring to the topic makes it cut through and be entertaining. Cindy and Jimmy, Star 94, Atlanta, recently wondered out loud if Peyton Manning was good looking. Playing opposites, instead of asking women this question, they sprung it on guys, knowing the reactions and answers would be even better.
One of the most important things you should be with your listeners is honest. We can spot fakes and phonies a mile away; the audience always knows if you’re shooting them straight. That’s why this break, about Johnny Manziel flipping off the Washington Redskins bench, is so valuable and powerful in creating a bond with the audience. Jody Dean and his Team, KLUV, Dallas, were talking the morning after Manziel showed that immaturity in a pre-season game. Jody has been in the market forever and knows football, having played it in college. His comments are raw, real, and very honest. The audience is nodding up and down, having their own connection moment with the show because of how well this topic was handled.