While out on paternity leave, Nick Cannon from New York’s 92.3 NOW wanted to stay in touch with listeners. So he did something completely out of the ordinary. He gave listeners his home phone number, which he says he’ll answer when he’s there. Then to prove the number works to the skeptics in the studio, he dialed it and a very pregnant Mariah Carey answered. Now, all of New York has Nick’s home phone number, which is a nice was to create buzz. The audio is below so enjoy!
We do a feature each morning at 8:00 on Rollin’ with Nick Cannon, on New York’s 92.3 NOW called “Cannon’s Questions” where Nick Cannon calls someone and asks them a slew of silly questions. In the audio below, see what happens when an upset husband inserts himself into Nick’s feature.
What happens when you know the guy your sister is about to marry is gay? You try to get him to reveal it to his sister on your show. That’s what Mojo in the Morning on Channel 95.5, Detroit did. This is an excellent example of taking what was a standard phone topic and turning it into something people would talk about. It comes in three parts.
Interns can be fun! What would you do if you suspected an intern lied to you? Here’s one from Karson & Kennedy at MIX 104.1, Boston. After an intern called in sick, they suspected the lie when reading her Facebook page from the evening before (lots and lots of drinking). So what did they do? The confronted her on the show about it, with her mother on the hotline! After everything was aired, their was penance to be paid to stay with the show. Listen and enjoy!
One of the on-going jokes on the Tiffany and Michael Morning Show on B101, Philadelphia is how bad a driver news guy Bill Tafrow is. So bad that we decided to test him publicly by setting up a narrative story arc over a couple of days to test him. Here are two breaks from that arc. The first is when Bill and the rest of the team get their written test results. The second break is audio from the next day when Bill goes out with a driving instructor, who grades him very poorly. These are terrific examples of character driven content. These are the kinds of things listeners identfy with and remember.
We do a feature on a few shows called “The Five @ 6:45”. Each morning at 6:45, the listener plays a trivia game based on a Hot Topic. Each member of the show’s cast offers up their category, hoping the listener will choose them. It’s a simple way to give out a prize and to do something those listening at home or in their cars can vicariously play along with. Here are two versions. One from Jimmy & Yvonne on DAVE FM, Atlanta and the other from Candy & Potter on KMPS, Seattle.
“Senseless Survey” is feature where a show calls an unsuspecting citizen and asks them a bunch of totally senseless questions just to see how they’ll react. The questions are quirky and funny and the feature is, too. Here it is, as done by Candy & Potter on KMPS, Seattle.
What could be more fun than having a cast member’s grandmother sing the hooks to popular hits as listeners vie to win prizes by naming the artist and title of the songs? On Mojo in the Morning on Channel 95.5, Detroit, Shannon’s grandmother accepts the task. Marrying the two concepts works to make laughter. Listen to this segment called “Shanny’s Granny” and hear how they use all of the audio to have fun.
Here is an absolutely brilliant example of character develop (a critical building block for a successful show) through story telling on Karson & Kennedy, on MIX 104.1, Boston. Karson’s wife, Lana, the sweet southern belle, enjoyed her first trip to New York City. Listen as she tells her Times Square story what happens to define the people on the program. Kennedy, the big city gal, appears in almost every reaction to Lana’s experience.
Here is a break from Mojo in the Morning on Channel 95.5, Detroit that is masterfully designed to play well in PPM. Not because if its length (it’s about 8 minutes long) but because of four “pivot points” the team created inside the break. A “pivot point” is where something is said or happens that says to listeners who might have grown bored with the break that they should pay attention because the next 60 seconds will be interesting. The break is about a show intern who’s dating someone younger than him. Listen for these “pivot points”: when Mojo calls him “Intern Mark Sanchez”, when the actual age of the girlfriend is revealed, when the first caller says the words “child molester”, and when the intern’s mother calls in. Every single one of these “lean in moments” was created by the team and did not happen by chance. That’s what prep does for you!