It’s absolutely the best when a show gets creative around a Hot Topic. Listen as Chris Carr, Maverick, and Statt, the morning show at B105, Cincinnati have some fun with Al and Tipper Gore’s recent announcement that they’re divorcing. Statt knows why…as you’ll hear in the audio he “found” of pick up lines in Al’s match.com ad.
Every morning show has received an ugly e-mail or text from a listener. Listen as Nick Cannon on 92.3 NOW, New York City completely disarms one of them by calling her to talk about the sent text! Listen as he both surprises her with the call and wins her over, making her an even more loyal listener to the show.
The Prank Phone Call is one of radio’s strongest benchmarks. Here’s Rickey Smiley whipping a listener who’d just had a baby into a frenzy by calling as a nurse at a hospital to say liquor was found in her breast milk.
At MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady. We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win. The goal of a show is to be real, tell stories, be innovative, and create fun. Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.
Each Monday, “Gene and Julie” at KVIL, Dallas do a strategic feature called “The Relationship Report Card”. We look for every opportunity to build their characters and remind the audience they’re married. In this very fun Monday morning feature, each gives the other a letter grade on how they were as a spouse in the previous week. This is a highly relatable feature and gives both a chance to share their lives with listeners, thus bonding to build loyalty. In this particular installment, Gene gets an F-minus, leading to lots of laughter!
One of the “it” girls right now is singer Katy Perry. Appearing on MIX 104.1, Boston’s “Karson & Kennedy” to promote her new CD, the show does anything but focus on the selling of her music. Instead, they know listeners are most interested in her marriage to comedian Russell Brand, which is what they have fun with for almost the entire interview. That’s a very smart strategy – play in areas listeners love instead of spend time selling them something.
With “Iron Man 2” opening, syndicated country show Tony & Kris out of Nashville came up with a very simple game asking a listener to identify the super hero certain actors played in the movies. This is a simple, vicarious game that works. Sometimes, though, you have to make lemonade when things go south. Listen here as they guys make what could’ve been a tough game (the listener barely knew any answers) into something fun to listen to.
Where does every show want to me? Right smack dab in the middle of pop culture and news. Nick Cannon at 92.3 NOW, New York talked to the street vendor who found the SUV in Time Square that almost became a bomb. Duane Jackson is being hailed as a hero for having seen something odd and then alerted authorities. Nick could have talked about Dwayne, but the show went the extra mile to get him on for this first person account of that city’s biggest news story!
It’s not just the topic you choose, but what you do with the topic that makes it entertaining, sticky, and unique. Nick Cannon at NOW, New York City is all over American Idol. Here’s a guy he met in the lobby of the building who comes on each week to offer his perspective on the show. This is something that can’t be done across the street, which is why it works.
Great breaks are fun and relatable. They make you laugh. And when they really work, they communicate that the talent is just like you. Cliff and Brooks at KSON, San Diego were talking about how tough it is to get someone on the phone when you need customer service. So they’re taking calls and then Cliff decides to call his bank to see how hard it’d be to find an actual person. Listen to this short break – hasn’t it happened to you, too? That’s great radio!