Karlson Buys His Wife a Pap Smear for Christmas
CBS-TV is running a PSA this holiday season encouraging men to buy the gift Santa can’t get their wives this holiday season, a Pap smear. So, Kevin Karlson at WZLX, Boston decided to call his wife what he was getting her this year. This break is excellent for a few reasons: first, it’s very funny. Second, listen to what he gets done in the first 30 seconds – he builds anticipation to hook you, and then introduces other audio elements (the PSA, his wife) to bring some dimension into the break. Finally, overall, we get the essence of his relationship with his wife, which sounds completely dysfunctional, and is the plot of our show!
Oprah decides to retire her TV show and it’s time for some laughter. The one thing most make fun of is how over-the-top Oprah is when introducing a celebrity on her program. Enter Mojo in the Morning at Channel 95.5, Detroit, who asked his listeners to mock Oprah introducing a B-list celebrity of their choice on to her show.
The thesis of the J and Julian Show on B96, Chicago is our multiculturalism. This is the aspect we play up big time. On a show with a distinctive African American, Asian, and Anglo perspective, we really reflect the vibe of the city. So it makes sense for Julian to call his Asian mother to tell her he’s bringing his Afrian American friend (J) home for Thanksgiving. Julian is his mom’s son! Listen to the fun and strategic character development happening.
The holidays are here. Which means every husband will get his list of things that must be done around the house to prepare for visitors. At B101, Philadelphia, Michael Chew is the average husband (and we say that affectionally!). As the new cast member of the Tiffany and Michael morning show, our short term goal is to burnish Michael’s credentials as a married guy. That’s why they put his wife, Nancy, on to detail the list of those things around the house which need to be done. Listen as Michael shifts to “husband mode” as he reacts to her lengthy to-do list!
Great radio is real. It comes from the talent letting listeners into their lives. Listen to this perfectly executed break as McKenzie lets the rest of the team know that she’s expecting a baby on The Scotty Show on Radio Now, Indianapolis.
Anyone can do a Hollywood Report. But only Bill Tanner, on Cliff and Company on KSON, San Diego, can do one that rhymes. This strong, hourly benchmark draws in extra cume because it’s content is relevant and fun to listen to!