Radio Show Content | Audio Breaks

106.5 The Arch – Happy Father’s Day

June 19, 2016

spencersneighborhood_500x350 Here are two examples of taking one Hot Topic and doing two very distinctly different things with it. Having a broad range of creative ideas that resonate and entertain the audience around the highest equity topics of the day is important to keeping your show relatable and accessible. With Father’s Day upon us, Spencer’s Neighborhood, 106.5 The Arch, St. Louis, did two separate breaks that had a strategic goal of defining a cast member and entertaining the audience. The only parent on the show is Brando. In one break, Brando is “interviewed for the position of father” by one of his kids (questions written by the team). It is so cute and warm, it might melt your heart if you’re a parent. In the other, Spencer talks with his father about their relationship (very touching and intimate), defining him as a son and not as a morning show host. Both are below and both are excellent.

106.5 The Arch – Getting to Know Ricki

June 12, 2016

spencersneighborhood_500x350 There are many ways to do character development on a show. The primary way is for a cast member to tell a story the audience can see themselves in and relate to. Stories are the absolute best way to define a character because they are powerful and memorable and give the room the best chance to show its organic sense of humor and chemistry as it’s being told. Spencer’s Neighborhood, 106.5 The Arch, St. Louis, did it in a unique way, defining two cast members in the process, in the break below. Spencer had Brando’s kids interview Ricki to learn more about her. In the process, I get to know Brando and his children and get answers to questions from Ricki about herself and her view of the world. Spencer being the mischievous person he is, wrote a few questions the kids would never think to ask, injecting his sense of humor into the break. All around, this is very effective character development.

AMP 103.3, Boston Therapy With Judah

June 5, 2016

amp1033_tjshow_500x350 Here’s a feature you cannot steal because it’s driven by the personalities of the host and guest. Each week on The TJ Show, AMP 103.3, Boston, TJ talks with his nephew, Judah. The topics are always about life, with TJ needing some piece of advice. Nine-year old Judah is unbelievable cute, exceptionally eloquent, and very logical in his answers, making his innocence ring through. Of all the incredible features this show does, this is the one that scores highest for the audience because it is so novel and entertaining (as we say, “only on TJ”). In our efforts to separate ourselves from the entire market, this weekly bit scores big time. We’re securing each of the four necessary images to win: it’s fun to listen to, very authentic, completely innovative, and highly relatable.

Indie 88 LeBron James Secrets

May 29, 2016

reynoldsgroup_500x350 This week’s accolades go to Raina and Matt, Indie 88, Toronto. Their Raptors just got done playing the Cleveland Cavaliers in the NBC playoffs. Not content to just talk about the game or play TV audio as most shows would (and should), they decided to add something different to the conversation in a produced thing call “LeBron James ‘Secrets'” where they revealed silly secrets about the Cavaliers star player. What makes your breaks memorable and sticky is not just the topic, it’s what you do with it that grabs notice and a deeper attention from those listening. Their series of “Secrets” (several below) highlight their fun sense of humor, are very topical, very local, short, and gives us one more thing on the show (even though short-lived) that our competitors never thought to do.

Power 106, Letters to Our Moms

May 29, 2016

power106_cruz_500x350 One more Mother’s Day break that is flawlessly executed. The Cruz Show, Power 106, Los Angeles is right up on Mother’s Day and wrote letters to their moms. These have just the right tone and attitude to create humor. What is perfect about this break is how it’s designed. The very first thing you hear after the song are two cast member’s letters. That the show immediately got into content (before any station business) talked to the widest swath of listeners who want to be entertained. They transition from this to Cruz expounding on his letter, with more detail about something he shared with his father as a kid (you will be shocked) with the cast showing its chemistry as they quiz him for all the details. Station business (what you can win, coming up!) is placed at the end, where the audience is most receptive to the message because they were entertained with a great story, delivered in a fun way.

Kick-Ass Audio Breaks

106.5 The Arch – Happy Father’s Day

106.5 The Arch – Getting to Know Ricki

AMP 103.3, Boston Therapy With Judah

Indie 88 LeBron James Secrets

Power 106, Letters to Our Moms

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