Kick-Ass Audio Breaks

The biggest, boldest content you can do is something fun around something local.  Live, local, and funny is the ultimate content, in fact.  With the Broncos in the Super Bowl, Ryno and Tracy, KYGO, Denver have done a few things which are bulls eyes when it comes to sticky breaks around the highest relevant content of the moment.  You’ll hear two examples below.  One is the “Peyton Prayer” which has been done all season.  In this weekly feature, a member of the clergy issues a prayer for the team.  As you’ll hear, the goal is NOT to do religion, but use the vehicle to create humor.  It’ll be quite obvious how this is done once you listen to it.  The other is the “Broncos Roll”, a short, custom made song to support the team.  In the latter example, music-based ideas really resonate with the audience.  This fun song is their rallying cry of support for the team.

Seizing the moment in pop culture extends past your content breaks so being about the topics of the day permeates everything you do. Detroit has a huge Muslim population.  Mojo in the Morning, Channel 95.5, Detroit, excels at taking whatever is in the pop culture or news churn on any given day and owning it with their brand of innovation.  The team had several liners cut by Eric Harthen, a great voice actor.  Their audience knows it really isn’t Donald Trump voicing the lines – this is part of Mojo’s appeal – but they use Trump’s pronouncement to ban Muslims from entering the country to connect with and (important) entertain the audience with sweepers used to position the show as very contemporary and fun.