Kick-Ass Audio Breaks

Playing on the heels of last week’s audio, here’s another music-based feature to entertain the audience.  What happens when you fuse country lyrics with a hip hop (rap) style?  Well, if you’re Ryno and Tracy, KYGO, Denver, you get “crap”.  Here’s a fun game where Tracy does the lyrics of a hit country song in a hip hop style.  First listener to guess artist and title wins.  Games work because if done well, they’re vicarious.  They win even bigger if those playing along in cars are laughing and having a good time.  What’s really important is to not focus on what you have to give out, but figure out how to give the prize out in a way that includes those who want to call to win (the smaller group) and those who listen to play along (the way larger group).  The big success happens when those playing along laugh.

We preach regularly on this page the necessity for three things to properly define who you are on-the-air:  be honest with the audience, be comfortable enough to share your life with listeners, and tell stories.  Enter Bud and Broadway, 92.3, WIL, St. Louis who do it effortlessly in this break.  You disarm listeners when you are vulnerable.  They actually get closer to you the more they know you.  Broadway, talking about his relatives, referenced that he has a “white trash division” of his family.  It’s a funny characterization that shows his comfort level with listeners.  He then goes on to prove it by telling little funny stories that defines who he is, where he comes from, and his ability to poke at himself (and his heritage).  As a result, he disarms the audience to do the same (we all have crazy relatives) and they get closer as a result.  This is excellent character development.