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Kick-Ass Audio Breaks

For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.

WBLI “The Lamest Weekend”

July 31, 2016

reynoldsgroup_500x350Here’s a fun new feature you can do on Mondays that plays off your weekend.  Dana and Jayson, WBLI, Long Island, were recapping their weekend on a recent Monday show.  Jayson took the position that he had an incredibly lame weekend and seemed disturbed by it.  They were really smart by broadening it out to include listeners, trying to “out lame” Jayson with the simple question:  Who had a more lame weekend than Jayson?  Great radio shows work when they tell stories.  Stories have details and twists-and-turns that capture the audience.  Jayson is presented as a very regular guy to the audience in this conversation, also allowing both of them to showcase their senses of humor very authentically.  The premise is fun (and atypical) as are hearing the audience tell stories, too, turning them into the stars of the program.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2016-07-31 04:07:372016-07-31 04:07:37WBLI “The Lamest Weekend”

Power 106, Los Angeles “Blank Than Trump”

July 24, 2016

power106_cruz_500x350There are few stations and shows that can openly make fun of Donald Trump without retribution from its audience or Trump’s loudest supporters. The Cruz Show, Power 106, Los Angeles is one.  With its intensely loyal Hispanic base, the show can consistently go there, with the audience identifying with their point-of-view all the way.  Once laughter is included, and we figure out how to entertain around the topic, it makes it even better.  They asked the audience the simple question, “I’d rather (blank) than see Donald Trump become president.”  This works because it’s a Hot Topic with an interesting take – every answer is different so the bit doesn’t become stagnant.  The execution was even better – with them culling answers from people on the street and on the phones – two approaches to make it sparkle.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2016-07-24 04:48:062016-07-24 04:48:06Power 106, Los Angeles “Blank Than Trump”

KYGO Let’s Play Crap

July 17, 2016

Ryno & TracyPlaying on the heels of last week’s audio, here’s another music-based feature to entertain the audience.  What happens when you fuse country lyrics with a hip hop (rap) style?  Well, if you’re Ryno and Tracy, KYGO, Denver, you get “crap”.  Here’s a fun game where Tracy does the lyrics of a hit country song in a hip hop style.  First listener to guess artist and title wins.  Games work because if done well, they’re vicarious.  They win even bigger if those playing along in cars are laughing and having a good time.  What’s really important is to not focus on what you have to give out, but figure out how to give the prize out in a way that includes those who want to call to win (the smaller group) and those who listen to play along (the way larger group).  The big success happens when those playing along laugh.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2016-07-17 04:33:532016-07-17 04:33:53KYGO Let’s Play Crap

Hot 101.7 Work It

July 10, 2016

Stacey K & JonahMusic-centered ideas and features score very well with listeners.  Taking one of the main reasons they come to the radio station (your music) and creating something fun around it, really performs well in PPM.  Stacey K and Jonah, HOT 101.7, Santa Rosa, CA realized there are similarities in both the titles and hooks of Fifth Harmony’s “Work From Home” and Rhianna featuring Drake’s “Work”.  So they did the next logical thing, they fused the two songs together.  This took lots of work (pun intended) to conceive and edit.  The win for the audience is fun for them as they hear the final product.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2016-07-10 04:39:032016-07-10 04:39:03Hot 101.7 Work It

WIL, St. Louis – The White Trash Division of Your Family

July 4, 2016

Bud & BroadwayWe preach regularly on this page the necessity for three things to properly define who you are on-the-air:  be honest with the audience, be comfortable enough to share your life with listeners, and tell stories.  Enter Bud and Broadway, 92.3, WIL, St. Louis who do it effortlessly in this break.  You disarm listeners when you are vulnerable.  They actually get closer to you the more they know you.  Broadway, talking about his relatives, referenced that he has a “white trash division” of his family.  It’s a funny characterization that shows his comfort level with listeners.  He then goes on to prove it by telling little funny stories that defines who he is, where he comes from, and his ability to poke at himself (and his heritage).  As a result, he disarms the audience to do the same (we all have crazy relatives) and they get closer as a result.  This is excellent character development.

https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 steve@reynoldsgroupradio.com https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png steve@reynoldsgroupradio.com2016-07-04 04:26:282016-07-04 04:26:28WIL, St. Louis – The White Trash Division of Your Family
Page 98 of 164«‹96979899100›»

Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?

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