Kick-Ass Audio Breaks

Doing fun things with the topics of the day creates a wonderful experience for listeners that compels them to laugh and return to the show.  PPM is a measure of experiences and here’s one that sets the audience up for another occasion of listening.  John and Tammy, KSON, San Diego, know putting cute kids on the show works in their efforts to attract adult women to their program.  In “Name that Halloween Candy” they had a young girl read (struggle actually) the ingredients of a Halloween candy with a listener having to guess the candy.  This works on multiple levels in their efforts to give the audience a good time and connect with their content.

Best breaks of the week go to Kyle and Rachel, Radio NOW, Indianapolis.  This shows that from the smallest of comments, great ideas can emerge if you just listen for them.  On a conference call last week, Bryan Lord (a cast member) said, in casual conversation, that one of the things he hates about hooking up for sex was what his butt looked like when he got out of bed, especially if the gal stared at him.  He hates his ass.  Seizing on that small comment, we came up with an idea for Bryan to take a selfie of his ass in the bathroom, which was texted to some female listeners in the moment, who came on to critique Bryan’s behind. We created intrigue, which then pushed listeners to the web to see what it looked like.  That partial nudity was involved helped the bit.  Here are the three breaks and how it evolved on-air.  Quite entertaining for those just listening.