Radio Show Content | Audio Breaks

AMP 103.3 Therapy with Judah (Snow Cheer Up)

February 22, 2015

amp1033_tjshow_500x350 No doubt Boston has been hit hard with winter weather. If you lived there, you’d know most people are over it. Frustrated with non-stop snow, cold temperatures, and rides to work that last twice as long because of the roads is a common vibe. Tapping into the emotional vein of a market is critical to being local. The TJ Show, AMP 103.3, Boston, does a weekly feature called “Therapy with Judah”. Judah is TJ’s nephew and comes on weekly to share his wisdom. In last week’s edition of the feature, Judah was charged with giving the market a pep talk about the snow and winter conditions.

HOT 97 How Much Gay is In You?

February 15, 2015

hot97_ebrointhemorning_500x350 Combine a provocative conversation around sex with terrific team chemistry and add in a pinch of vulnerability for character development and you have a very memorable, very real break. Peter Rosenberg, part of Ebro in the Morning, HOT 97, New York, believes that every single person has a certain percentage of gay in them. He throws out this theory and then kicks back as the chemistry of the team takes over. Listen as Laura Styles comments on herself, as well as listeners sharing their perspective of Peter’s thesis. This is silly and fun and a couple of great radio breaks.

KSON Isis Threatens Airplane

February 8, 2015

kson_johntammy_500x350 When faced with telling a news story, all shows have options. The first (and easiest) is to just recount the story as you’ve read it, sprinkle in some commentary, and then move along. This is one-dimensional, somewhat boring to listen to, and (if I might be so bold) lazy. Another option is to tell the story and then open the phones for some reason. The third, and probably most powerful thing to do, is find someone in the story and get them to tell it, with you being inquisitive, asking all the right questions, and reacting naturally to what you hear from their first-person account. Isis has been threatening airplanes. John and Tammy, KSON, San Diego found someone on one of them and the gal’s recounting of her experience is absolutely emotional and riveting. Grab your audience and don’t let go and they’ll come back. Here are the interview segments proving that.

WNOW The Super Bowl Sex Party

February 1, 2015

Kyle & Rachel One of the easier breaks to do on a Friday show is to simply ask listeners that they’re doing that weekend. It’s completely lifestyle and will be a potpourri of things you can explore, even going back to a few on Monday if something truly interesting comes up. Which brings us to Kyle and Rachel, Radio NOW, Indianapolis, from this past Friday. When listeners were sharing what they were up to, the team was completely taken aback when one caller said she was going to a Super Bowl Sex Party and that it was thrown by someone everyone knew, who was on TV in town. Intrigue is critical to making a break work. Kyle convinced the caller to give him the name of the person off-air, introducing this x-factor into the break. Only he and co-host B-Lorde know who this person is (Rachel left the studio not wanting to hear the name). Now listeners wonder, too. Resulting in a question they’ll be asked for months: who is it? Here is the initial break they did with subsequent calls from listeners.

WGFB Sean is An Idiot

January 25, 2015

b103_seanmichelle_500x350 Let me into your life, let me learn about your relationship. One of the great attributes of the TV show “Everybody Loves Raymond” was how Ray could never do anything right. This is a thread through Sean and Michelle, B103, Rockford, IL (not because we’re copying the TV show, but because it’s true in Sean’s relationship with Amy, his wife). Sean has no issue being real and vulnerable. That’s one thing to learn from this audio. The other is how smart the show is in getting his wife on to participate in the story-telling, allowing Sean to be himself and for Michelle to have the most natural of reactions. Without Amy involved in telling this story, it sits flat. Having her on with the team makes it come alive.

Kick-Ass Audio Breaks

AMP 103.3 Therapy with Judah (Snow Cheer Up)

HOT 97 How Much Gay is In You?

KSON Isis Threatens Airplane

WNOW The Super Bowl Sex Party

WGFB Sean is An Idiot

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