Kick-Ass Audio Breaks

Sometimes a break happens on a Reynolds Group show that is perfection.  This is one of them. The Red Sox are on the cusp of another World Series title and Karson and Kennedy, MIX 104.1, Boston know this is top shelf, very relatable content to the market.  Listeners remember you not for the topics you choose, but for what you do with the topic.  They had Karson’s three-year old son, Barrett, say the names of the Red Sox players and an intern, who happens to hate baseball, had to decipher them.  Here are the strategic things accomplished in this break: character definition, deep authenticity, high relevance of topic, innovation because of what they did with the topic, and the chemistry of the room drove the humor.

One thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you.  A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets.  Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places.  Instead of being married to their list of questions, they willingly followed Luke.  What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor.  A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!