Radio Show Content | Audio Breaks

KHTH A Sexual Text and Your Mom

July 13, 2014

Who’s most likely to have a visceral reaction to a sexually forwarded text you get from a stranger of the opposite sex? Your mother. Stacey K and Jonah at HOT 101.7, Santa Rosa, CA understand to play “the game of opposites” when constructing an idea. Not content to just talk about the text and open the phones (standard fare for a morning show), they brainstormed who might have a bold reaction to reading Stacey’s text. After developing a short list of people in their lives who could do that, and provide a higher level of emotion and entertainment, they settled on Stacey’s mother, who added exactly what this break needed to make it even stickier.

KFGY Father’s Day Respect

July 6, 2014

Rob & Joss A couple of weeks ago when we were upon Father’s Day, Rob and Joss, Froggy 92.9, Santa Rosa, CA openly wondered why Father’s Day wasn’t as respected as Mother’s Day. Musing on-air that Father’s Day rates as low as Arbor Day or Columbus Day, they sought to elevate Father’s Day to a higher status. Below are the breaks they did across the week in a narrative story arc which started with them asking other fathers if they agree and culminating with the mayor coming into the studio to read a proclamation moving Father’s Day to a higher importance as a holiday. We’re always looking to do different things with the topics of the day. While other shows were talking about gifts and the standard things around this topic that week, we were doing something unique with it.

WPGC “Who Did You Sue?”

June 29, 2014

The Pablo Show No doubt you must walk closer to the edges to get great stories on the phones from listeners who really wish to interact with their favorite morning show through social media. Our job always is to get great stories as terrific conflict, and details that captivate listeners as you walk towards resolution which keeps them on the edges of their seats. The Pablo Show, WPGC, Washington, DC, do an occasional feature called “Who Did You Sue?” The phone calls they get when they do this always rise to captivating radio as listeners know the premise and sit in anticipation to hear the twists and turns.

KLUV Neil DeGrasse Tyson Interview

June 22, 2014

kluv_jodydean_500x350 Celebrities only come on radio shows when they have something to promote. The challenge in interviews is to turn that around so it’s not perceived as nothing more than a commercial to the audience. In interviews, listeners want to be brought inside, to be told what they don’t know, and to hear the interviewee tell stories. Jody Dean, Rebekah Black, and David Ranken, KLUV, Dallas are excellent interviewers. Listen to this fun conversation they have with Neil, what they get from him in stories and behind-the-scene stuff, and the fun they create enroute to selling his TV show to their audience.

WGFB Declan Is On His Own for Mother’s Day

June 15, 2014

b103_seanmichelle_500x350 Last month when we were just about to celebrate Mother’s Day, Sean and Michelle, B103, Rockford, IL decided that Sean’s five-year old son, Declan, should be on his own to choose a gift for his mom. Declan was tasked with coming up with a unique gift every day that week and then revealing it to his dad on the show. Listen to one of the nightly conversations Sean had with his son. Women love this kind of stuff. It’s terribly cute and we position Sean as the perfect father.

Kick-Ass Audio Breaks

KHTH A Sexual Text and Your Mom

KFGY Father’s Day Respect

WPGC “Who Did You Sue?”

KLUV Neil DeGrasse Tyson Interview

WGFB Declan Is On His Own for Mother’s Day

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