Kick-Ass Audio Breaks

What radio is missing many places is a sense of silliness and frivolity.  Mischievous shows tends to make their audiences giggle with laughter.  Looking at something through those lenses will bring out the goofiness in a show.  Marry it to an opposite, include a family member, and you have a great recipe for a strategic, memorable break.  As in the case heard here by Karen Carson with Johnny Minge, and Intern Anthony, WNEW-FM, New York.  Anthony’s father is a longshoreman at the piers of New York City.  This is a man’s man’s job.  It’s hard, grueling work.  How does his father react when Anthony changes his father’s ringtone to the iconic Weather Girls song “It’s Raining Men”?  Silly and mischievous.  Here’s the story of how it all unfolded and Anthony’s father’s reaction.  An instantly memorable break.

Sometimes running in the opposite direction is a smart strategic move.  Seems like there’s negative news no matter where you turn.  It’s Trump this, Biden that.  So if you become the show that shares positive, uplifting news, you’ll gain an image not as the escape from all that, but as a respite.  This week’s audio proves that, and a few other things.  Before heading off for high school one morning, Tolland, CT resident Lauren Lews saw her 140-pound Great Dane, Jackson, fall through the ice of a pond in her backyard.  The dog started to struggle so Lauren did what any of us would do, she risked her life to save her dog’s.  In this on-air conversation she had with Christine and Salt, 96.5 TIC-FM, Hartford, Lauren tells her story.  You will never miss if you get the people in stories to tell their version of it to you audience.  Images received here:  it’s a story that fills you with pride, it’s local, and it’s very human, reinforcing that there is good in the world.