Radio Show Content | Audio Breaks

B96 Perez is on match.com

January 16, 2011

One of the chief responsibilities of a show is to generate content no other show in the market can. Perez Hilton does a daily celebrity update on J & Julian’s show on B96, Chicago (now #1 P18-34!!). Perez could certainly rattle off all the latest Hollywood gossip with great credibility. But listen as this report lights up when the morning team gets Perez to talk about trying to find a partner on match.com! That’s something no one else did that morning and led to other organic ideas which positioned the show as relevant, unique, and fun.

Homer Simpson or Jessica Simpson

January 9, 2011

Karson & Kennedy Games work on morning radio, especially if they have a vicarious element to them, where people listening can play along. Here’s Karson and Kennedy at MIX 104.1, Boston playing “Jessica Simpson or Homer Simpson” where they read something said by one of them, with the listener having to guess who said it. They get bonus points because they got audio of everything to add a dimension to make people laugh. The fun part is that everything they read could be said by either person!

Chris Carr Vacuum Bit

January 2, 2011

Every show finds dumb stories in the paper or on line to use on their show. Listen as Chris Carr & Company, on B105, Cincinnati, use one to make their audience laugh. They not only report the story, they found audio (and doctored it) to make it better. Listen to the laughter and all the fun listeners have with this. It’s this kind of break that makes people come back to the show for more!

Scotty Makes Fun of Oprah’s Favorite Things

December 19, 2010

Sometimes the best fun is the silliest fun. Here’s The Scotty Show at Radio Now, Indianapolis opening the phones to have listeners make fun of Oprah’s favorite things episode!

RSMS Gary’s Father Passes

December 19, 2010

Nothing is more powerful than when a talent reveals themselves. Listen here, on their first show back after Thanksgiving a couple of weeks ago, when a member of the Rickey Smiley Morning Show shares with the audience that his father passed away the morning of the holiday. This is so raw, so real, so touching, and so honest. It’s also the foundation for immense loyalty with the audience because it lets them in and makes them feel like they know you.

Kick-Ass Audio Breaks

B96 Perez is on match.com

Homer Simpson or Jessica Simpson

Chris Carr Vacuum Bit

Scotty Makes Fun of Oprah’s Favorite Things

RSMS Gary’s Father Passes

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