Radio Show Content | Audio Breaks

RSMS Prank Call (Breast Milk)

June 13, 2010

The Rickey Smiley Morning Show The Prank Phone Call is one of radio’s strongest benchmarks. Here’s Rickey Smiley whipping a listener who’d just had a baby into a frenzy by calling as a nurse at a hospital to say liquor was found in her breast milk.

WBMX Lady/Brady Phones

June 6, 2010

At MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady. We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win. The goal of a show is to be real, tell stories, be innovative, and create fun. Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.

KVIL RRC

May 30, 2010

Gene & Julie Each Monday, “Gene and Julie” at KVIL, Dallas do a strategic feature called “The Relationship Report Card”. We look for every opportunity to build their characters and remind the audience they’re married. In this very fun Monday morning feature, each gives the other a letter grade on how they were as a spouse in the previous week. This is a highly relatable feature and gives both a chance to share their lives with listeners, thus bonding to build loyalty. In this particular installment, Gene gets an F-minus, leading to lots of laughter!

WBMX Katy Perry Interview

May 23, 2010

One of the “it” girls right now is singer Katy Perry. Appearing on MIX 104.1, Boston’s “Karson & Kennedy” to promote her new CD, the show does anything but focus on the selling of her music. Instead, they know listeners are most interested in her marriage to comedian Russell Brand, which is what they have fun with for almost the entire interview. That’s a very smart strategy – play in areas listeners love instead of spend time selling them something.

T&K Super Heroes Game

May 16, 2010

With “Iron Man 2” opening, syndicated country show Tony & Kris out of Nashville came up with a very simple game asking a listener to identify the super hero certain actors played in the movies. This is a simple, vicarious game that works. Sometimes, though, you have to make lemonade when things go south. Listen here as they guys make what could’ve been a tough game (the listener barely knew any answers) into something fun to listen to.

Kick-Ass Audio Breaks

RSMS Prank Call (Breast Milk)

WBMX Lady/Brady Phones

KVIL RRC

WBMX Katy Perry Interview

T&K Super Heroes Game

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