Kick-Ass Audio Breaks

How personally deep can you go with listeners?  What are you willing to share to move the audience to care about you?  When we care about something, we think more deeply about it and want to be around it.  On Christine and Salt, WTIC-FM, Hartford, the audience has been part of a conversation about Christine’s cancer over the years.  Christine has been deep and open about her medical challenges and struggles and draws strength from those listeners rooting for her.  Her cancer is back.  It was found by her dental hygienist during a regular oral cleaning.  In this segment, she visited her hygienist to share the news and recorded all of it so we felt like we were in the dentist’s lobby as it was discussed.  This is immensely personal and powerful on so many levels.  Would you be open to doing this?

Get involved in life, and find stories for your show.  In the process, show your humanity to connect with the audience.  Such is the case with AD and Chris, KSHE, St. Louis.  AD was out of town with his wife two weeks ago.  While out on a walk from their Airbnb, they found a dog on the highway disheveled, thin, and scared.  Our cause on this show is pets.  AD took to the dog and brought him back to their rental.  He and his wife cleaned up the dog and brought him back to St. Louis and turned him over to one of the many animal shelters we partner with to do our Pet Projects.  This on-going narrative has been content for the show.  Here’s a conversation he had with the shelter to get an update on their efforts to find a forever home for the dog.  Human and real.  You leave with an absolute sense of what AD’s all about as a person.  Show that to your audience and you’ll win.