Kick-Ass Audio Breaks

Lots of shows do positive news.  It’s a great feature to communicate your values to the audience and works because it’s the opposite of the world so many listeners experience each day.  For many, while the content is the same, the frame is different.  We recently changed a few things about this feature on George, Mo, and Erik, the Morning Bullpen, KILT-FM, Houston.  We do this twice a day – it’s called the 6:10 or 8:10 Amen.  The big change we made is what we curate for content.  Where a typical show might find a good story and tell their audience about that, we decided to root for whatever good news the listeners have in their lives.  They determine the content.  We love hearing listener’s voices and stories.  The show then celebrates that fan.  Which sets us apart from what you usually hear on a feature like this.

One of the challenges of a three-person show is that you have two talent of the same gender and need to focus on separating them perceptually.  Such is the exercise with The Josie Dye Show with Carlin and Brent, Indie 88, Toronto.  Brent’s single and Carlin is getting married is one trait that separates these two male voices to the audience.  This breaks does that.  We do lots of content talking about Carlin’s fiance and the stories they generate.  That’s all on purpose to reach the goal of separating Carlin and Brent’s on-air personas.  Carlin went to bed early one night and his fiance, Dani, went out with friends.  When she got home, she woke him to boast that she’d been hit on multiple times at the bar.  Carlin said that Dani still has “it”.  Two things to listen for in this break – a great story that moves Carlin away from Brent’s singleness and the language used in the telling of the story to stand out.  Plus, to make the break even better, Dani is included at just the right moment for an additional level of storytelling to keep the audience hooked and the energy level high.