Kick-Ass Audio Breaks

With politics now ramping up as a potential Hot List topic, you can consider using it as a foundation for content for the show.  The threading of this needle needs to be precise so it’s not commentary or you advocating for a candidate (so it isn’t polarizing).  Plus, it’s important to maintain the goal – entertaining the audience.  With the Trump-Biden debate a few weeks ago, Anna and Raven, Star 99.9, Bridgeport, CT took on the challenge of crafting unique content around the topic without touching that third rail.  In a brainstorm, we realized that people like to bet and there were probably weird bets happening that night on the debate, too.  Here’s an interview with a betting parlor owner on just that angle.  It wasn’t about politics, but was about something attached to the debate that created the relevance.

Sometimes, we make radio much harder than it should be.  I always preach to shows that something that aids your win is when you are more interested on the audience than you want them to be on you.  Focusing on your fan’s lives or their stories (after you share yours) is storytelling that other listeners are engaged by.  Case-in-point is what Karson and Kennedy, MIX 104.1, Boston do each Friday.  They ask the audience what they’re doing this weekend (a question we all ask our co-workers and friends on Fridays).  Through some phone screening, the best ones are aired and a few people, doing really interesting things, are brought back on Monday to hear how it went.  Don’t make this so hard – Friday shows can be gimmes if you focus on your fans.