Radio Show Content | Audio Breaks

John and Tammy, KSON, San Diego The Parents Are Over It

March 29, 2020

To truly resonate with the audience, we must understand where they are emotionally. We need to really connect with where their lives are in the middle of the coronoavirus crisis. In many respects, that’s easy if you have a life like them. Worlds get smaller when there is something like this. One of our jobs is to communicate to the audience who won’t call (98% of the them) that they are not alone in their experiences. Lots of phone calls do that. Let regular listeners come on to talk about what’s going on with them – their wins and frustrations – and that will talk to everyone else. This is a simple, but very powerful break from John and Tammy, KSON, San Diego, who let listeners come on who are over being stuck inside with their kids. Hear the raw emotion in the callers voices as they tell their stories and how John and Tammy connect with them to tell theirs – all leading to fun conversations that say to the audience, “we’re all in this together.”

The TJ Show, AMP 103.3, Boston Tommy Tales

March 22, 2020

With Tom Brady now leaving the New England Patriots, let’s revisit this theme day done by The TJ Show, AMP 103.3, Boston from the beginning of the season when the Pats started playing in the fall. Knowing the power of Tom Brady as a celebrity and the necessity as entertainers to tell stories, TJ, Loren, and Producer Matt decided to do Tommy Tales. Lots of of their listeners had occasion to meet Brady given his many years as the Patriots quarterback. We also knew that even if the listener had met him ten years ago, they’d relive it like it was yesterday. Stories are how we connect and define ourselves – the very best ones have details that make it come to life and keep it memorable. Any great song in your format is a story. Every reality show you watch on TV crafts a story around the compelling characters on the program. To move your fans to care more about you, you tell them stories. Here is a compilation of stories told about Tom Brady that should entertain all.

Salt and Christine, 965 TIC-FM, Hartford Rocco from Italy

March 15, 2020

Here’s a break I bet you can’t do. When there is a topic as large as the coronavirus leaning on shows, it’s more important now than ever to remember two things: how listeners use us (the average P1 comes in twice per week for no longer than fifteen minutes) so they hear relatively little of your show. And that listeners are drawn to us, in large part, for relevance so you must do lots of it to affirm that image. We must avoid breaks right now with topics that are evergreen hold no space in the listeners’ lives. Christine from Christine and Salt, 965, TIC-FM, Hartford, speaks fluent Italian. So, they called Italy to check on how things are with the coronoavirus with the entire country on lock down. This ends up being a fun break around the biggest topic of the day that listeners would lean into, because it’s different and highlights an attribute of a cast member.

Two Men and a Mom, WRAL-FM, Raleigh The Cookie Tank

March 8, 2020

High level performers can creatively bring two Hot Topics together for presentation. Enter Two Men and a Mom, WRAL-FM, Raleigh who recognized something must be done with girl scout cookie sales, given they’re hanging out at the entrance to every grocery store. Often, we default to the standard ideas we’ve done before. If fun and focused on one scout and her story, that can actually work. These guys always push themselves for some new angle. So, they brought together that topic along with listeners knowledge of the TV show Shark Tank. They invited one girl scout to come on and pitch her cookies (that’s the standard idea) by placing her in The Cookie Tank to do the same (fresh angle). There’s nothing revolutionary about this break, but it’s an interesting frame because it leads to a production value that starts things that repositions it as fresh, fun, and real – the show plot – and sets us apart in the market from all the same old ideas being done by everyone else.

Mark and NeanderPaul, KSLX, Phoenix The Mesa Liberry

February 23, 2020

It’s important to understand and own a brand of humor – and one that is reflective of the cast on the show. Where Gallagher smashes watermelons and Chris Rock focuses on black culture and Jerry Seinfeld is the great observationalist, what is your brand of humor and how do you reinforce it around your plot? Mark and NeanderPaul, KSLX, Phoenix bill themselves on-air as “smart guys, stupid show”. That’s their plot. The humor is heady, but dumb, communicating that they truly do operate on a different level. There was a local story about the Mesa library and their late fees for overdue books. Add in that weekend’s Martin Luther King, Jr. holiday and they mashed the two for a silly phone in bit that had those laughing feeling like they were the only ones getting the joke. Make sure your humor is on-brand to what your show is about.

Kick-Ass Audio Breaks

John and Tammy, KSON, San Diego The Parents Are Over It

The TJ Show, AMP 103.3, Boston Tommy Tales

Salt and Christine, 965 TIC-FM, Hartford Rocco from Italy

Two Men and a Mom, WRAL-FM, Raleigh The Cookie Tank

Mark and NeanderPaul, KSLX, Phoenix The Mesa Liberry

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