Kick-Ass Audio Breaks

What does a typical radio station do for Mother’s Day weekend?  They give out flowers or spa certificates to caller ten every hour.  The atypical radio station has every daypart co-hosted by the mother of the DJ on the schedule.  That’s what the brilliantly programmed Q102, Cincinnati (Patti Marshall, PD!) did last month when faced with doing something special that weekend.  One of the many great things about the Q102 brand, built over many years, is its laser focus on the right music, its longtime, highly entertaining Jeff and Jenn morning show, and doing unique things like this to connect with and entertain the audience.  Where most stations do standard fare, Q102 has always stood out to do something unique, fun, different, and interesting, which is why it always wins big.  Here’s one of the promos they ran that weekend so you can get a sense of what they did and how it sounded.

The highlight of the week could very well have been the narrative arc done by Two Men and a Mom, WRAL-FM, Raleigh around Bryan’s upcoming July wedding.  The show hatched the arc around the thesis that Bryan’s fiance had invited an extra bridesmaid so he needed an additional groomsman.  That’s when it became fun.  He decided to write a “recruiting” letter to Duke’s Coach K (seen here), read it on the air, and published it to social media making the ask with a Friday, 8:15 deadline.  They worked this arc for two days, waiting to hear from Coach K on his decision.  Friday at 8:15 arrives and they get their answer if the iconic men’s basketball coach at the famed local university will stand with Bryan during his ceremony.  Hear the conclusion of this awesome story arc below that accomplished these things:  character development for Bryan, it affirmed innovation because of what they did, was a great example of truly being local, and was very fun to eavesdrop on.