Kick-Ass Audio Breaks

You know how the ratings always go up when a TV personality is pregnant or getting married and the viewers know it?  The same can happen for you, if you enroll the audience in the big things in your life.  At The TJ Show, AMP 103.3 Boston, Loren was about get married.  From the moment of the engagement with her boyfriend, until the ceremony, it was a running narrative on the show.  This not only defined Loren, it helped the audience connect with her.  One of your goals is to get the audience to care about you. This did that for her.  On their last day before the wedding, the team sent her off with a break of genuine love and affection.  Listeners are also attracted to your chemistry, which is why they say they feel like they know you.  Here’s the break the team did before the ceremony, with TJ and Producer Matt sharing their genuine feelings for her, in anticipation of the big day which showed that compassion.

Much of the content you do is correlated to where your relationship is with the audience. Younger shows do more character development so the audience can get to know you faster than older shows (who are probably better defined).  At The Josie Dye Show, Indie 88, Toronto, we want the cast better known to the audience as they’re a traditional Stage One program (the audience knows very little about them).  One morning, Josie wondered where she was conceived.  So to create a moment listeners would lean in to, she called her always-entertaining mother to ask.  On other breaks, she had the rest of the cast do the same and then they did a few listeners with their parents in a recurring one-week idea.  This was never dirty, but rose to the level of “can’t miss” because it was vulnerable and quite revealing.  Here’s the break where Josie talks to her mom.