Radio Show Content | Audio Breaks

WZLX, Boston Heather’s Hot Line

February 25, 2018

Not that the concept always fits, but when we get stuck, we try to insert nudity or sex because that tends to make an idea better. Karlson and McKenzie, WZLX, Boston had a classic bit based around Heather Ford, their news person and voice-of-reason on the show, called Heather’s Hot Line. Heather would call a sex line in an effort to get the guy she was matched up with to do odd and weird things – the goal was to see how he’d react, in their efforts to create some uncomfortable drama so the audience leaned in to the hear what was next and laugh. Including sex/nudity doesn’t work for every brand, but considering this is a classic rock morning show targeting guys, it does.

AMP 103.3, Boston Tantrum Tuesday

February 18, 2018

The TJ Show, AMP 103.3, Boston has a cast in TJ, Loren, and Producer Matt who are just like the audience. We leverage this regularly to connect with listeners and do it in an entertaining way. It’s not good enough for them to know that TJ has a young daughter by the name of Charlie Jane. He regularly reminds them what kind of daughter he has – a kid just like theirs who throws fits when she doesn’t get her way and at times when you least expect it. This show is a master at vulnerability, bringing the audience into their world. TJ records his daughter throwing her fits as he attempts, as a loving father, to “negotiate” her out of crying, for a weekly feature called “Tantrum Tuesday”. A relatable topic being done in a truly unique way (like this) is very memorable.

KFDI, Wichita Can’t Top Tiny

February 11, 2018

Strategic benchmarks do a few very important things for any show: they create an appointment at the time they’re done (necessary to gain another occasion from listeners). They earn you images quicker if they are focused on having fun. And, if centered around a cast member, they potentially build their character faster. JJ and Tiny, KFDI, Wichita, KS put a benchmark on their show about a year ago that helps the program win in every category listed above. Tiny is a fountain of knowledge when it comes to useless trivia. So we built a feature around this attribute to define him to the audience. Called “Can’t Top Tiny”, the listeners challenge him in who knows more around five inane trivial questions as chosen by JJ. This is done every morning at 7:50 (there’s the appointment) and we pay it off with a couple of hit records so the audience, once entertained by this vicarious feature, gets some music.

Indie 88, Toronto Patriots Fans Get Their Cable Cut

February 4, 2018

It’s so much fun to create mischief. Especially when it’s around a topic of the day. Think Fallon or Ellen – that’s what they’re doing all the time – inserting their sense of humor into a Hot Topic listeners are either talking about or aware of. Enter The Josie Dye Show with Matt and Carlin, Indie 88, Toronto, who deftly took the topic of the Super Bowl and created some drama by calling people in the New England area, introducing themselves as being a representative of their cable company, and telling them that there would be no TV service Sunday evening between the hours of 5:00-8:00pm, right when the Patriots are playing. This was a fantastic concept on paper, easy to comprehend by the audience tuning in, very well executed, and garnered some classic reactions by Patriots fans expecting to see their team win their sixth Super Bowl.

WDRV (The Drive), Chicago Paul the Perv Says I Love You

January 28, 2018

Many shows over the years have played the “I Love You Game” where they try to get someone on the phone to reply back that they love them. Sherman and Tingle, WDRV (The Drive), Chicago have added a few twists to this. They do a character called Paul the Perv who calls three business of the same type, to see if he can make that happen. Paul immediately makes things odd because the character is weird and creepy (without crossing the “ick” line). They then call three of the same kinds of business to theme it each week. The other element that works is the other cast members of the show have to guess, of the three calls, how many Paul will be successful with the payoff. This final item forces a vicarious element into the breaks, compelling the listener to guess, too, then stay tuned to see if they are right. These are fun and this weekly feature is perfectly designed to grab the audience’s attention and keep it throughout the break. Here’s one of the breaks from a recent airing so you can get a sense of how all these elements work together.

Kick-Ass Audio Breaks

WZLX, Boston Heather’s Hot Line

AMP 103.3, Boston Tantrum Tuesday

KFDI, Wichita Can’t Top Tiny

Indie 88, Toronto Patriots Fans Get Their Cable Cut

WDRV (The Drive), Chicago Paul the Perv Says I Love You

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