Kick-Ass Audio Breaks

Every once in a while there’s a break of perfection.  This is one.  In our efforts to accrue images of humor, authenticity, innovation, and relevance, prep becomes more critical.  Kate Merrill was filling in for Kennedy on Karson and Kennedy, MIX 104.1, Boston.  Kate is a TV news anchor in the market, but is atypical in the sense that she never tries to protect her TV persona.  She’s just a real life mom on-the-air and has no issues revealing herself.  Last week, while on the show, she was missing her kid’s first day of school.  Understanding the relevance of this topic, the team surprised Kate with a song to note it, along with one other unexpected element.  Listen to this break, all the natural reactions (namely, silly laughter), how human, real, fun, and unpredictable this is.  Also take note of the work that went into conceiving this idea, writing it, gathering the elements, and then flawlessly executing it.  PPM is a measure of experiences.  Imagine the experience listeners had hearing this and their desire to want to return to the show again to get more of it.

One of the great connection attributes a show can communicate is that they’re regular, flawed people.  Our audio producer, Edgar Preciado at The Cruz Show, Power 106, Los Angeles, gathered all the verbal miscues from our anchor Cruz.  He edited them together to create this really fun series of clips poking fun at the mistakes made.  Cruz, as well as the rest of the show, had no idea what to expect to preserve the most honest of reactions.  The more you can make fun of yourself, celebrate your flaws, and be self-depracating, the more the audience will laugh and root for you.  Here’s the audio to enjoy.