Kick-Ass Audio Breaks

How honest can you be with the audience?  Can you bare your soul and let them in your life? Can you share true emotion and the most intimate details of your life with them?  There are two examples of talent who did this flawlessly in the last week.  Ebro Darden of Ebro in the Morning, HOT 97, New York completely changed his show the morning after the horrific shootings in Charleston.  He so connected with his audience and reflected back to the community their emotions that the New York Times took note.  Read the article here.  With Father’s Day upon them, Kyle, from Kyle and Rachel, Radio NOW, Indianapolis admitted to the audience for the first time that he’d never met his father and was going on a search this summer to meet him for the first time.  He had never shared this, further developing his character with fans and new listeners of the show.  Both are major connections points for the audience.  These are two terrific examples of great talent being brutally authentic, deeply emotional, and letting the audience inside to a special place which moves listeners to care about them.

Our agenda is to always satisfy the reason listeners turn the morning show on  each day – to entertain them.  The audience comes to us as an escape from the realities of the world (there are rare exceptions to this rule) and want to have a good time.  This is especially dicey when you interview a celebrity as they’re coming on to sell something.  Jerry from Ben and Jerry’s wanted some airtime from The TJ Show, AMP 103.3, Boston, to promote an upcoming event in town.  The cast instinctively knows they can’t sell Jerry’s event if they can’t first entertain the audience.  Which is why the interview posted here was choreographed the way it was.